For quite some time now, marketers have been promised real-time website and mobile personalization. However, many of these promises have failed to deliver as capabilities were limited to personalizing a small piece of content on a website (such as a name, ad, image or block of text), or changing website content based upon a customer’s stated preferences which is really nothing more than customization disguised as personalization.
Past challenges have also included a lack of integration between personalization software and content management solutions, or a simple lack of solutions meeting the global scale requirements of medium to large enterprises. The amount of content needed to realize the promise of personalization also posed a problem, as well as the perceived complexity of executing a personalization strategy. The result was that to marketers, true personalization was necessary but out of reach. Happily, those days are over. Welcome to the future where you no longer need to look to point solution vendors to access AI-powered personalization capabilities for delivering digital experiences.
e-Spirit is excited to announce the FirstSpirit Intelligent Content Engine, a new core component of the FirstSpirit Digital Experience Hub. The FirstSpirit Intelligent Content Engine enables marketers to provide AI-powered, personalized digital experiences via any channel to increase engagement and compel users to action throughout the buyer’s journey, all in one digital experience platform. This new solution solves several of marketers’ greatest challenges:
1. Capture your audience’s attention with highly personalized content and promotions, thereby breaking through the clutter of content that users are bombarded with daily. This will improve engagement with customers and existing leads, and drive greater revenue and online purchases.
2. Address fragmentation of the buyer’s journey. Customers use many devices to get their information and make purchases. Personalized content synchronized across any devices helps to create a coherent message and relationship with your buyers.
3. Improve the disjointed marketing tech stack: There are many point solutions for different aspects of personalization, not to mention the slew of other software used by marketers. Having one digital experience solution, including content management, personalization and omnichannel marketing, coupled with the ability to interoperate in any digital experience ecosystem, improves total cost of ownership and time to value.
“Breaking down (data) silos will offer new perspectives and will allow the team to combine multiple viewpoints to better understand what’s going on, why it might be happening and what action to take based on the analysis.” [Gartner]
4. Break down the data silos. The FirstSpirit Intelligent Content Engine leverages data from internal and external sources as well as behavioral data; enabling coherent personalization strategies across channels.
Core capabilities of the FirstSpirit Intelligent Content Engine along with examples of the solution in action include:
- Advanced Customer Segmentation—Understand and define audience segments with highly individualized experiences using cross-channel behavioral insights and data from external and internal sources. These segments are confirmed real-time thru customer interactions and other data sources.
The FirstSpirit Intelligent Content Engine will help marketers to finally tap into the power of data to create and deliver highly individualized content to their users in real-time, synchronized across any channel to outperform their competitors. We call this the digital experience edge and it aligns with e-Spirit’s mission to be the leader in delivering personalized digital experiences, anytime, anywhere for maximum impact for our customers.
Want to learn more about AI-powered personalized digital experiences? Get a demo, read about it or watch our recently recorded webinar called “Personalize or Perish: AI-Driven Digital Experience Personalization for a Competitive Edge”.