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Who Has Marketing Ownership: CRM or CMS?

Friday, July 31st @ 9:30am PT / 12:30pm ET

Which software family is best suited to create marketing campaigns and nurture leads? As CMS and CRM platforms continue to innovate their capabilities in order to deliver stronger ROI, we inevitably find feature overlap with the technologies. There is a need to determine whether this crucial business need is better served via your CRM or your CMS as the primary platform.

Join our hosts, Scott Liewehr and Butch Stearns on Friday, July 31st as we examine whether your organization is better served relying on a CMS or CRM to build intuitive inbound and outbound digital marketing strategies. Read more.

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