The Content Management Industry's Headline News, Articles & Advisory Resource CMS-CONNECTED MEDIA CORP

Livefyre Pairs with OpenText to Enhance Personalized CX

Livefyre, the market leader in content curation and digital engagement, has announced a partnership with OpenText, a global leader in Enterprise Information Management (EIM), to integrate its social tools into the OpenText WEM/Experience Suite. 

This integration enables organizations to instantly access and publish real-time, user-generated content in minutes through multiple engagement platforms. 

"With the recent release of OpenText Web Experience Suite 16 and the integration of Livefyre's social content and engagement applications, customers are able to easily aggregate real-time user-generated content into a web page and publish it seamlessly across multiple channels," OpenText CMO Adam Howatson explained in a company statement. "In a Digital World, speed, flexibility, and content are key drivers to successful marketing, and the integration of Livefyre into our Web Experience Management product provides customers with the leading tools for success."

Livefyre's content curation and social aggregation tools help OpenText WEM users display real-time social content to site visitors through drag and drop customizable social apps right into web pages. Galleries, Media Walls, Comments, Reviews, and Live Blogs also enhance personalized digital experiences across the enterprise. 

Additional integrated capabilities include:

  • Real-time social content throughout owned and operated properties with a unified platform and workflow

  • Drag and drop social applications to collect and feature user-generated content directly into your product web pages to increase conversion, driving engagement and promoting consumer loyalty

  • Best-in-class social discovery, moderation, asset management and content creation capabilities, from one platform; saving marketers both time and money

  • Dynamic experiences, using fully customizable social applications like Comments, Reviews, Galleries, Media Walls and Live Blogs to highlight the latest trends, customer sentiment, and best user-generated content, keeping consumers on-site longer

  • Customers are able to promote products in the same forum they use to make initial purchasing decisions, engaging consumers and increasing conversions

“Marketers are struggling to stay relevant because they lack the resources to launch captivating content experiences for their consumers. It’s alarming that only 32-percent of marketers can say they’re effectively executing a regular content cadence,” said Jordan Kretchmer, CEO and founder of Livefyre. “OpenText’s leading Web Experience Management platform and Livefyre’s best-in-class social applications make it simple for brands to discover fresh, relevant, third-party content to deploy immersive digital experiences that propel consumer engagement and guide purchasing decisions.”

Livefyre powers real-time content marketing experiences for over 1,500 leading brands including CBS, Cisco Systems, Conde Nast, Cox Media Group, CNN, Dow Jones/WSJ, Fedex, Hallmark, Intel, Mashable, Motorola, NASCAR, the PGA Tour, and Universal Music Group. Here is how the Livefyre Engagement Cloud makes it easy for brands and publishers to utilize the on-brand social content that drives traffic, conversations and revenue: 


 

Livefyre Engagement Cloud from Livefyre on Vimeo.

Why is User-Generated Content Important? 


When consumers want to learn more about products and services, company websites are still the starting point for many of them, although other channels such as email, PR, social media, Google search, blogs, and ads are included in further exploration. For this reason, brands should empower consumers in many ways, offering them new and various methods for finding, researching, and buying products. To do so, their marketing communications should transform to a two-way dialogue, as buyers, especially younger consumers, are no longer fazed by traditional outbound marketing channels. For the sake of interactive communications, many brands have started to put their audience behind the wheel and focus on creating opportunities for content creation by consumers, rather than creating content itself. Therefore, user-generated content (UGC) is snowballing to become the most effective digital marketing communication tool as content marketing is no longer just about “creation and distribution”.

Here are some facts about UGC by OpenText:
 

  • Applications are being deployed like Reviews, Comments and Chat that are designed to build community and drive positive engagement from logged-in users, generating new brand advocates. 

  • 90 percent of customers trust what other customers tell them when researching products and services, compared to 14 percent who believe what brands tell them. 

  • Brand engagement has increased by 28 percent as users are exposed to both professional content and user-generated (Comscore).

  • Conversion rates have increase 25 percent as organic images are being used rather than glossy product shots from studio or on-location shoots.


Kleiner Perkins Caufield Byers also revealed that web content increasingly is dominated by user-generated content as Pinterest pin creation is up 75%, Twitch video broadcasts are up 83%, Wattpad stories are up 140%, and Airbnb reviews are up 140% year-over-year. 

According to “The Forrester Wave™: Social Depth Platforms, Q2 2015” via Forrester Research, “Nearly half of prospective buyers will visit a brand’s web page to gather relevant information that will help inform a purchase decision. Instead of static content on a corporate web domain, dynamic websites that display latest trends, customer sentiment, and buyer profiles are most effective for driving exploration.” 

If you are interested in learning more on Livefyre, view a previous CMS-Connected show, aired at the Hippo.connect event in Boston, as Butch Stearns and Robert Rose examined Livefyre's game-changing partnerships and integrations with Salesforce and Adobe

 

 

Venus Tamturk

Venus Tamturk

Venus is the Media Reporter for CMS-Connected, with one of her tasks to write thorough articles by creating the most up-to-date and engaging content using B2B digital marketing. She enjoys increasing brand equity and conversion through the strategic use of social media channels and integrated media marketing plans.