Smart, skilled content creation is a major factor you must peg if you want ROI from content marketing.
Of course, the meat of content creation lies in the physical act of...
Just because you don’t have a product like GoPro that users are dying to post their pictures with after purchase, doesn’t mean B2B brands can’t cash in on UGC. So the question is...
There is no denying that Video has hit a tipping point, and what YouTube has known since its inception (the undeniable impact of video content) has caught on so universally...
It hasn’t been around for very long, but Agile Marketing is fast becoming synonymous with high-performance, productivity, and quick results.
If you aren’t yet acquainted with...
It’s time to make a change that can help you take your content marketing creation process to the next level. Today, we’re going to explore seven ideas that can help you to take...
If you’ve been keeping your finger on the racing pulse of content marketing, you’ve probably heard of content shock. This phenomenon refers to the masses of content being...
Stackla, the visual content engine for brands, announced the Stackla Asset Manager (SAM), “the first digital asset manager (DAM)” that allows marketers to not only store...
Did you know that only 29% of companies have a multi-year digital roadmap to guide their digital transformation evolution? We, here at CMS-Connected, often get asked questions...
On the Magnificent Marketing Podcast, we sit down with industry experts to discuss common problems marketers face.
An account-based marketing (ABM) approach is a strategic go-to-market approach and creates more specific, relevant, and personalized interactions to drive engagement and...
Skyword, a content marketing software and services company, recently announced that it has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital...
An extremely successful and long-lasting impact of content marketing, further, drove brands to act more like publishers, and that’s how in-house content studios were born.
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
On the Magnificent Marketing Podcast, we team up with industry experts to dig deep into content marketing problems and discuss innovative ideas for solving them.
The advertising market is shifting away from digital ad marketing to content marketing, and it is crucial to know the difference between the two. This article will explain what...
A study concluded that most marketing technology solutions have overpromised and under-delivered, leaving marketers ready to throw in the towel. In fact, 75% of marketers say...
Now that we left behind the prime time of consumerism, Black Friday, and the year is drawing to an end, it is about time for merchandisers to get serious about the strategies...
As Malcolm Gladwell stated in his book, it takes 10,000 hours to become an expert at anything. To bring you up to speed on digital communication that can crack consumer code, in...
As digital marketers, and particularly as content marketers, benchmarks are a necessary strategic tool. There are two main reasons why this is the case. Without knowing what...
If you missed all the excitement of Content Marketing World 2017, don’t worry. To help you discover the key takeaways from this whirlwind week long event, we’ve heard from some...
Simon Sinek famously stated: “People don't buy what you do, they buy why you do it." The quote emphasizes the power of having a mission and a reason for existing. When I think of...
At Sitecore Symposium 2017, we were fortunate enough to capture all those different, invaluable perspectives from the Sitecore family. So today, it’s time to begin sharing some...
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