A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
Acting as a virtual agent, bots are capable of addressing a various range of questions through a various range of modalities. No wonder why this technology is considered a game...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Gini Dietrich is the founder and Chief Executive Officer of Arment Dietrich – an integrated marketing and communications firm in Chicago. She’s also a co-author of “Marketing in...
Are you tired of guessing what motivates your customers, what type of content would be interesting for them or which areas to invest in moving forward? Then, you might be missing...
Business sponsors decide to give marketers the green light to implement the Content Management System of their dreams. Its robust features dazzle the team: better storage...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
The findings based on a study conducted by Strike Social begs to differ as it found that advertisers spend 156 percent more to target millennials despite the fact that baby...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
The term of Artificial Intelligence (AI) was coined by John McCarthy in 1956 who also said: “as soon as it works, no one calls it AI anymore.” Well, we are getting there as we...
If you want to extend your reach, there’s nothing like the free and oh-so-targeted publicity of social media such as LinkedIn Groups for B2B content marketing. Here are a few...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
Earlier this year, after surveying 291 B2B organizations, a study by the research firm SiriusDecisions’ found that the majority of B2B content creation investment is executed...
I recently surveyed a group of C-level executives on their reading habits and one thing was clear – none of them were interested in wasting time with email newsletters or blog...
Recently, Magnificent Marketing sat down and chatted with content marketing whiz, Andy Crestodina. We gleaned his take on non-paid content promotion strategies. Andy is an...
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
The transition to digital in news, media, and commerce drove companies to adopt novel technology solutions, and rethink the ways of doing business to reach the end customer. This...
I am sure, as a marketer, you have read this marketing mantra a billion if not a trillion times: “target the right audience, at the right time with the right message across the...
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