You need more than a platform, system, or solution. You need an intelligent strategy to ensure the effective utilization/reutilization of your data.
Security is a big factor when choosing a CMS or DXP. We interviewed Acquia, Crownpeak, and Progress Sitefinity and compared their security measures.
The term ‘data journalism’ has significantly evolved since it hit first the world of news media, then marketing, and now, the ever-popular domain of analytics. In today's modern...
CMSC Media’s Erika Jones will be hosting a new monthly podcast series starting this July called, Insights & Innovations.
Everyone is talking about customer experience (CX) these days and for a good reason. The goal of any successful business should be to satisfy customers—which ultimately results...
We are in the age of hyper-connected consumers, and delivering a personalized experience is vital for success. Recently, Sitecore and the Society of Digital Agencies (SoDA...
Like for-profit businesses, non-profits need web-based solutions to help them reach their audiences. Discover the nuances of web portal development for non-profits here.
The need to ensure that customers’ information is secure is at its highest. While brands, today, expand their reach in this digital world, cybersecurity is always a top concern.
I was fortunate to sit down with various members of the Crownpeak executive team to discuss their visions for success in 2019, challenges their customers are facing with the...
For this article, I had the privilege to speak with three of those vendors from the report—IBM, SAP, and TIBCO Software—to hear their thoughts on what Gartner had to say about...
Stackline, a retail intelligence company, and one of Amazon’s largest advertisers announced a new AI module that gives brands visibility into the performance of US$4 billion in...
In the second installment of our four-post series, we dive into the report from GoodFirms on their ultimate guide on eCommerce apps. Missed our first post in this series? Take a...
I came across a thought-provoking report entitled: 2019 Loyalty Barometer Report – HelloWorld which not only dives into consumers’ true feelings about reward programs but also...
With all of the various platforms, each of which has its own way of calculating its data, attempting to juggle this dispersed information can become overwhelming. Thankfully...
The 2019 IBM Think Conference has now concluded in San Francisco. Bringing over 30,000 attendees, IBM thought leaders, innovators and industry front-runners provided hundreds of...
From product interfaces, onboarding processes, and even content presentation, all depend on new design strategies to provide a quality and user-focused experience design as well...
I was eager to speak with established expert in the field, Kenneth Sanford, Data Science Consultant & Adjunct Professor of Business Analytics at Gatton College of Business and...
Since our last post, CMS systems have rapidly progressed and increasingly integrated with more recent technologies like analytics, artificial intelligence (AI), machine learning ...
With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been...
The online eCommerce landscape has become the land for big players like Amazon. Many retailers now, have to compete for those online dollars, by upgrading their digital stores so...
Along with my thoughts on the three biggest personalization topics, I will also share with you below exclusive commentary from leading industry experts weighing in on...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
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