The way we reach out to our target market has changed over the years. With most people constantly online, digital marketing has become an important part of our lives. Copywriting...
Storytelling is marketing that puts people first, not sales. It crafts a story that puts the customer front-and-center, helping them engage with a brand, product, or service on a...
You may recall Simon Sinek’s famous quote stating: “People don't buy what you do, they buy why you do it." It is one of my favorite marketing quotes because it emphasizes the...
Simon Sinek famously stated: “People don't buy what you do, they buy why you do it." The quote emphasizes the power of having a mission and a reason for existing. When I think of...