HubSpot is the Best WCM & SharePoint is the Best ECM

By Venus Tamturk

August 3, 2016

Adobe, B2B Content Marketing, Content Management System, Crownpeak, Enterprise Content Management, Hubspot, IBM, Joomla, kentico, OpenText, Oracle, SharePoint, Web Content Management

User-review-based enterprise software review website, G2 Crowd, today released the Summer 2016 Web Content Management Software Grid report, naming HubSpot, WordPress, and Drupal as ‘Leaders’ based on customer satisfaction and market presence.
 

According to the review company, to qualify as a WCM system, a product must provide web-based editing and publishing capabilities for text, images, audio and video files, offer templates for content creation, and allow collaboration and approval for content creation. 

The report is based on more than 1,590 reviews written by business professionals. The best Web Content Management Software products are placed into four categories on the grid, determined by customer satisfaction, user reviews, market share, vendor size, and social impact: 

Leaders is the category for web content management products that are rated highly by G2 Crowd users and have a substantial scale, market share, global support and service resources. HubSpot, WordPress, and Drupal are named Leaders. On this note, HubSpot gained the highest overall satisfaction score and the highest overall market presence score. 

High Performers is the category covering products that have earned strong customer satisfaction marks but have not yet achieved the market share and scale of the vendors in the Leader category. Kentico, Joomla, Ingeniux CMS, CrownPeak, Episerver, Evoq Content, Clickability, and elcomCMS are placed under the High Performers category. 

Contenders is another category representing products with significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate themselves.  OpenText TeamSite and Adobe Experience Manager are chosen as contenders. 
 

Niche products, the last category, is for the products that have been rated favorably on customer satisfaction but have not yet received enough reviews to validate their success. Under this category, Episerver CMS, eZ Systems, Sitecore Web Experience Manager CMS, and Bitrix24 have been named. 

On a side note, Kentico, Bitrix24, elcomCMS, and Clickability are the products appearing on the Web Content Management Grid for the first time. 

The Best ECM Software: SharePoint 

G2 Crowd released another informative report, the Summer 2016 ECM Software Grid. The best Enterprise Content Management (ECM) Software products are placed into four categories on the grid, determined by the same criteria explained above. Here’s the G2 Crowd grid for Enterprise Content Management products: 

Leaders: SharePoint, OnBase by Hyland, and DocuShare

High Performers: Laserfiche, SpringCM, M-Files DMS, and Nuxeo

Contenders: OpenText ECM, Lexmark Enterprise Software (formerly Perceptive), IBM FileNet Content Manager, Oracle WebCenter, and Documentum

Niche products: Alfresco

Highlights from the report: 

• The On-Premise Precedent — The large majority of ECM implementations are still deployed on premise. Averaged by product, only 22% of installs are in the cloud. 

  

• User Adoption — ECM products achieved an average 69% user adoption rate across products.

  

• Difficult to Deploy — The average ECM implementation required 5 months which is a significant investment of time and resources, according to reviewers. On average, only 72 percent of reviewers were satisfied with the ease of setting up their ECM solution. The category-high rating for ease of setup was 81 percent.

• Lack of small businesses – Only 14 percent of reviewers surveyed for products on the grid work at small businesses (50 employees or fewer). Furthermore, small business users made up the majority of reviewers for only one product, demonstrating a lack of use for ECM products among small businesses.
   

Although industry reports like G2 Crowd’s 2016 Summer Report, Gartner’s Magic Quadrant (MQ), Forrester’s Wave, and so on, help businesses make the best technology decision for their organizations. I agree with the article posted by Gary Eisenstein, President & CSO at Falcon-Software Company, which notes that using these types of reports are not much of a strategic option with so many variables to consider but useful to quickly narrow the selection down. After all, it’s imperative to have the right players and plan in place, considering every organization has its own unique needs and goals to meet. 

 

Venus Tamturk

Venus is the Media Reporter for CMS-Connected, with one of her tasks to write thorough articles by creating the most up-to-date and engaging content using B2B digital marketing. She enjoys increasing brand equity and conversion through the strategic use of social media channels and integrated media marketing plans.