The Content Management Industry's Headline News, Articles & Advisory Resource CMS-CONNECTED MEDIA CORP

Should eCommerce be Driving Customer Experience?

On July 28th, Industry Analyst Scott Liewehr and CMS-Connected Host Tyler Pyburn welcomed Arthur Lawida, President at commercetools, to explore how ecommerce platforms are now offering content management and whether or not these platforms can offer enough to deliver a unique experience that builds loyalty, attracts repeat customers and cultivates customer advocacy. 

Also in this episode we commented on the top news stories for the month, Amy Martyn from Falcon-Software reviewed SDL Web, and we had another installment of the CMS Insider with Scott Liewehr. 

 

Jul 2016 - Show Segments

Headline News
[2:59]

IT Spending is Flat According to Gartner Report

IT spending is forecasting to be flat for the rest of 2016 due to cutting costs rather than growing budgets, says Gartner. They're turning to cost optimization efforts such as SaaS, voice over LTE and digital personal assistants to save money and simplify operations.

[2:39]

Sitecore Partners with Microsoft

Sitecore and Microsoft recently announced they plan to expand their strategic alliances to enrich Sitecore’s Microsoft Azure cloud offerings over the next two years, allowing customers the full speed and scale of a powerful cloud platform for their digital transformation.

[3:48]

OpenText Takes Aim at IBM

OpenText CEO Mark Barrenechea called out IBM’s cognitive learning engine for its closed ecosystem of deployment and development and urged enterprises to instead invest in his company’s future cognitive analytics technology.

[2:30]

Coveo Makes $5M Investment in Montreal Operations

Coveo announced a $5 million investment for an office in Montreal, expanding beyond its current offices in Quebec City, San Francisco, and Amsterdam. The new office will open in the heart of Montreal's Innovation District in December creating over 50 new highly qualified jobs.

[3:18]

UK’s Cross-Border eCommerce Role After Brexit

The UK is one of the largest eCommerce markets in the world, with online sales constituting more than $174 billion. What will Brexit mean for the eCommerce market, and for cross-border ecommerce that involves UK merchants and buyers? Analyst Scott Liewehr tells us more.

Featured Topic
[20:30]

Should eCommerce be Driving Your Customer Experience?

Amazon & eBay do not acquire business solely because of the price, it is because they offer a competitive advantage with the best customer experience... which begs the question – should you be building your digital strategy around the CMS or the eCommerce system?

Vendor Spotlight
[16:33]

SDL Web 8 Reviewed by Amy Martyn

A year and a half ago SDL combined 5 of their previous products to make up the new SDL Web. Amy Martyn gets the inside scoop on this strategic decision to simply their product offering, and hears from Dominique LaBlond, CTO of Tahzoo, one of SDL's largest partners.

CMS Insider
[11:08]

Are You Ready for the GDPR?

"No" was the answer offered by the majority of participants who attended Digital Clarity Group's webinar on EU’s recently adopted General Data Protection Regulation. DCG's goal was to find out where organizations are today with their knowledge and to assess the readiness to comply.