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The Marketing Automation Disconnect... Sales vs Marketing

Join Tyler Pyburn live at the 404 Conference, as he welcomes a panel of well-known expert guests to the show including Bruce Williams, Keith Durrant, Michael Kinkaid and Vince Mayfield, to discuss how to best bridge the gap between the sales and marketing teams so that all campaigns can succeed.

 

Nov 2016 - Show Segments

Featured Topic
[59:42]

The Marketing Automation Disconnect... Sales vs Marketing.

Join Tyler Pyburn live at the 404 Conference, as he welcomes a panel of well-known expert guests to the show including Bruce Williams, Keith Durrant, Michael Kinkaid and Vince Mayfield, to discuss how to best bridge the gap between the sales and marketing teams so that all campaigns can succeed.

Interviews
[6:38]

What is a Lead? Marketing and Sales Weigh In.

Is it a worthy conversation? Is it anyone with a pulse? If anything, it is the question with many, many answers and our experts each give their own take on the hot topic of the day, as our debate on Marketing Automation kicks off.

[8:25]

The Interaction of Each Side of The Customer Journey.

Are sales teams a bridge, or a roadblock on the customer journey? Our experts explain how timing and strategic alignment are key for all to utilise marketing automation as a friend, rather than a foe and above all, a nurturer of customers along their way.

[12:04]

The Human Element of Marketing Automation.

Before your platform is racing down the automation highway, who and what should drive it? How do you address which features you turn on and when, and to what degree does the human interaction with the platform effect the process as a whole?

[6:42]

Who Should Take Part in the Development of a Campaign?

Sales are on the front line, interacting directly with customers to ultimately close deals. Should marketing incorporate that insight into campaign development more than they do and what’s the best approach to ensure time and resources are allocated the most effectively?

[10:38]

Question Period With Live Studio Audience.

Our highly engaged audience had listened intently and through a show of hands and the use of an innovative app, Sli.do, their questions hit the stage to expand on the topics discussed as well as spark conversations all their own.