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WCM's Shift to an ROI Machine


On October 15th Butch Stearns and Robert Rose examined why WCM platforms must innovate thus providing organizations the flexibility to instantly access and share data across the integrated platforms. The resulting technology ‘collective’ allows the organizations to remain highly responsive in all stages of the customer’s digital journey be it through marketing automation, CRM, Social Media, Helpdesk, etc…

The show aired at the Hippo.connect event in Boston. Watch Butch, Robert and our special guests Jeroen van Rotterdam, CTO and VP of Engineering at EMC and Arje Cahn, CTO and Co-Founder at Hippo CMS as they dove into the topic.

 

Oct 2015 - Show Segments

Headline News
[3:56]

Livefyre pairs with Salesforce and Adobe

Each pairing brings benefits to brands interested in upping their content marketing and social engagement game. The partnerships will help users pull content from their social networks as well as make better use of content created with Adobe products.

Featured Topic
[25:27]

WCM's Shift to an ROI Machine

Robert Rose and Butch Stearns examine why WCM platforms must innovate thus providing organizations the flexibility to instantly access and share data across the integrated platforms.