Is WordPress an ‘Automattic’ Enterprise Choice?
Today, there are over 644 million websites online that vary in size from small business to large-scale enterprise solutions. Within that spectrum, it would be presumable that most of these websites are built on one of the more popular content management systems (CMS) and utilize multiple integrations to meet all of the websites’ requirements.
When one thinks of a popular 
CMS, there’s a high likelihood that the first name to pop into your head is WordPress. WordPress powers many websites today; first becoming a leader in the blogging industry before evolving into one of the go-to platforms for sites of all sizes within a broad range of industries to develop membership, content, and event eCommerce websites. It so happens that the market-share today for WordPress is 60.4%; that is a total of more than 24 million live sites. According to BuiltWith, 26% of the top 10,000 websites on the web are powered by WordPress with an impressive 14 of the world’s top 100 websites being driven by the CMS vendor.
With all of that being said, one cannot talk about WordPress without also talking about Automattic. Automattic is a globally renowned web development company best known for shaping the modern web era with the creation of — you guessed it— WordPress. With its broad spectrum of platforms, projects, and commitment to pushing their groundbreaking technology, Automattic is becoming the go-to platform for enterprise websites.
What is Enterprise?
An enterprise website is a site that operates for any small-to-medium or large organization, business, or group within any industry. One of the key differentiators between an enterprise website and that which might be termed a typical website is a CMS (content management system).
With an enterprise content management system (ECM), there is a greater combination of tools and strategies involved to handle a fuller extent of needs, and thus, is more robust as required. What truly distinguishes an ECM from a conventional content management system is that an ECM is cognizant of the processes and procedures of the specific enterprise it is created for, and as such, is more refined to fit that enterprise. This not only involves the general design and customization but includes the need for behind the scenes components to help with marketing, content, storage management, digital preservation, built-in editors, software integration, and more.
Essentially, ECM, as an umbrella term, covers document management, web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture, and scanning.
A successful enterprise website with an ECM will do the following:
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Make it easy for people to find what they want
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Quickly describe who the business is and what they can do for you
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Have clear Calls-to-Action
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Generate leads and interest
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Provide fresh and valuable content
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Be easy to navigate
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Be mobile optimized
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Allow for analysis and tracking for business needs
Who is Automattic?
Automattic is renowned for developing a broad spectrum of platforms and projects. They are recognized globally as an organization that has revolutionized the web; developing groundbreaking platforms with their technique and creed to build systems up from the bare bones, tied together with the core benefits of uptime and reliability. Additionally, most of Automattic’s platforms are open-source in nature, providing developers the freedom to customize and shape them to the business’s liking.
The Automattic coding powerhouse has gained acclaimed for the creation of superior web solutions which include WooCommerce, WordPress.com, Jetpack, Akismet, Longreads, Simplenote, VaultPress, Pooldaddy, Gravatar, and Cloudup, just to name a few.
Why Automattic?
So why Automattic for your enterprise solution? Enterprise requires various add-ons and features to maximize its potential, and Automattic has them in abundance, including:
Wordpress VIP
Automattic’s Wordpress VIP is a fully managed cloud platform that provides unparalleled security, flexibility, and performance that is scalable to your website’s needs. It is an excellent option for enterprises as it offers purpose-built systems, data centers, and tools.
Plugins
With over 50,000 plugins, WordPress’s Plugin Directory provides enterprises the ability to customize and expand the features, functionalities, and capabilities of the site. Compared to other ECMs, these plugins and their association with the CMS is much easier to integrate and implement.
Scalable with your Growth
One essential requirement with enterprise content management systems is the ease of use to scale up. Automattic has developed their suite of products so you’ll never have to think about scaling, and the potential pain that comes with growth. Their platforms provide businesses with automated and constant monitoring of traffic, handles hardware additions easily, optimizations databases, cache tuning, and scaling algorithms to rocket your performance when you need. Additionally, Automattic has built-in code checks and performance reviews to better handle fluctuations in your traffic to continue optimal performance.
Secure to the MAX
With enterprise sites, security is of the utmost importance. Automattic understands this and has committed their sophisticated systems and operations to fully manage your website’s security with the exact standards and techniques which they use to safeguard their own large-scale websites. WordPress itself partnered with HackerOne to develop a program to securely and responsibly manage vulnerabilities through reporting.
Service at your Fingertips
Respond to alerts quickly with their fully managed service.
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Automatic updates to WordPress, Jetpack, Akismet, and other platform features
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Hourly backups, vulnerability scans, brute force protection, and comment spam filtering
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Uptime and performance monitoring
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Automatic resource scaling to handle peak and sustained traffic
Support, Support, Support
Automattic is proactive in its resolution of issues and available. A highlight of their support includes:
At one time, Automattic’s WordPress may have been easily dismissed as a solution for enterprises looking for a suitable CMS. However, given the stats — and we love our stats (nom, nom, nom) — as well as the all of the listed features and benefits, Automattic is clearly demonstrating how holds its own as a major player among some of the world’s most prominent CMS vendors.
Lynette Sawyer
Lynette Sawyer is a Web Project Manager for Falcon-Software, a digital web agency founded in 1994. For the last 13-years Lynette has been in various digital capacities and her expertise goes beyond Project Management. Lynette brings experience and knowledge in graphic design, marketing communications, project management, product management and engagement.