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BloomReach Appoints Patrick Finn to Scale Global Partner Channel

Experienced channel builder aims to rapidly expand the company's digital agency, global system integrator and technology partner ecosystem

MOUNTAIN VIEW, Calif., June 21, 2018 -- BloomReach, a global leader in personalized digital experiences, announced today that it has appointed Patrick Finn as Head of Global Channels. As an industry veteran with more than 25 years experience in channel and strategic alliance management in enterprise software and internet technology companies including IBM, Accenture and SAP Hybris, Finn aims to rapidly expand BloomReach's global ecosystem of digital agencies, systems integrators and technology partners.

The hiring of Finn underlines BloomReach's focus on expanding its global partner ecosystem, which is key to the company's ambitious growth strategy. As brands race for competitive differentiation to withstand the ever growing power of marketplace giants like Amazon and Alibaba, the speed of innovation in digital experience has become a key factor for a business to survive and thrive. Together with its partners, BloomReach aims to help companies master their digital business challenges.

"Embracing the future and transforming your business into an online business requires taking big steps," stated Victor Terpstra, CCO of Osudio, one of BloomReach's strategic implementation partners in the EMEA region. "From our experience, successful companies start small and scale fast, with a relentless focus on customer experience. For them, BloomReach is a great Digital Experience Platform, because it’s futureproof, scalable and intelligent."

"BloomReach is fantastic," confirmed David Roe, CEO and founder of Authentic, an agency that has built out a substantial BloomReach practice in the Americas. "They have a culture of inquisitive and curious professionals across a range of talents. Their product directional vision is second to none. We feel really lucky to have this amazing partner relationship."

Recent developments in the enterprise software industry have shown that there are two fundamentally different approaches to digital innovation, Raj De Datta, CEO and Co-Founder of BloomReach explains:

"These are exciting days in the digital experience business. Digital leaders are faced with important choices, should they bet on monolithic software suites that claim to have it all but in fact offer poor flexibility and take ages to implement, or should they instead choose a flexible technology stack that is focused on velocity and is easy to integrate. BloomReach clearly believes in the latter and we see both analysts and an increasing number of partners championing this vision. This is why Pat is such an important hire for our company and why I'm thrilled to have him on board."

"Pat has an impressive track record when it comes to building a global partner ecosystem," added Darren Johnson, Chief Revenue Officer at BloomReach. "He has been in the industry for a long time, shares our vision on the market and recognizes our opportunity with the third wave of microservices, APIs and AI radically changing the digital landscape. That's why I'm very excited to have him join the company. The market needs an open, intelligent and agile platform that unlocks revenue potential and enhances the digital customer experience. Businesses don't want to be locked in by suite vendors anymore. They want API-driven experiences, microservices and built-in AI. BloomReach has the platform and, in the hands of smart partners, our customers will be able to realize digital transformation with a competitive advantage."

Finn was previously Senior Vice President, Global Channel & Partnerships at SAP Hybris where he built out and managed the channel and strategic partnerships. Prior to SAP Hybris, Finn was VP of Alliances at Baynote and held a similar role at Emptoris. He also held senior management positions at Interwoven and Accenture. Finn started his career as a sales representative at IBM.

"The opportunity at BloomReach to build out a global partner ecosystem is exactly what I was looking for," said Finn. "Looking at the market, the timing couldn't be better. Digital transformation is no longer an option for businesses - it's a mandate and partners are key to executing on this mandate. The consolidation we've seen very recently within the technology space is confronting the market - including partners - with a key choice: go with a big consolidator or build your future with faster, open and intelligent products that allow you to truly transform your digital business. BloomReach's vision and strategy are clearly aligned with the analyst community and customer needs for speed, openness and intelligence."

About BloomReach

BloomReach takes customer experience to the next level. We're redefining CMS, site search and SEO by engineering the world's first open and intelligent Digital Experience Platform that boosts conversion, increases revenue and generates customer loyalty.

With our global network of certified partners, we serve a growing number of enterprise customers, such as Neiman Marcus, Staples, REI, Mailchimp, NHS, and FC Bayern M√ľnchen. Founded in 2009, BloomReach is headquartered in Mountain View, CA with offices worldwide and is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures.


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