HAMBURG, GERMANY & SUNNYVALE, CA (August 16, 2018) — CoreMedia, provider of a global content platform for orchestrating and delivering consistent, personalized experiences to any digital touchpoint, today announced a technology partnership with Cloudinary, an end-to-end media management solution for the world’s top brands.
CoreMedia users will be able to leverage Cloudinary’s web-based digital asset management (DAM) solution, launched in June, to organize, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers.
Online retailers understand that they must deliver personalized, content-rich experiences. The tension lies in delivering personalized, media-rich content efficiently and consistently without impeding the customer experience with less than optimal images and videos and lagging page load times – and losing customers at these critical engagement points.
“We’re pleased to be working with Cloudinary as a technology partner for digital asset management,” said Karsten Reuter, SVP Product Management at CoreMedia. “Their deep experience with global eCommerce brands will serve our customers well, and we’re thrilled to provide an integration to their solution for enhanced media management, including the most dynamic video optimization capabilities we’ve seen.”
“A brand’s digital media is everything; images and videos are at the center of every successful campaign and drive improved customer engagement,” said Kobi Schwarts, Director of Business Development at Cloudinary. “The ability to deliver fully-optimized media assets quickly and efficiently is critical for any online retailer today, and we look forward to helping CoreMedia users leverage our unique image and video management solution, including our new DAM capabilities, to deliver the kinds of modern shopping experiences their customers have come to expect.”
Both companies will be exhibiting at DMEXCO 2018 next month in Cologne, September 12-13. Visit CoreMedia in Hall 7.1, Aisle C, Booth C-018 to learn how to create and preview engaging customer journeys for your brand – in real time, across all channels and devices from a single place.
CoreMedia customers can start using Cloudinary for free, and seamlessly migrate media assets to Cloudinary on demand or move entire media libraries all at once. More information about the Cloudinary for CoreMedia integration is available here, and to learn more about CoreMedia’s Partner Program visit: https://www.coremedia.com/en/partners.
About Cloudinary
Cloudinary provides a cloud-based media full-stack solution for the world’s top brands. With offices in the US, UK and Israel, Cloudinary has quickly become the de facto solution for web developers and marketers to manage images, videos and other rich media assets and deliver an optimal end user experience. Cloudinary has more than 5,000 customers worldwide, including AMC, Answers.com, Bleacher Report, Cars.com, Conde Nast, DoorDash, Fairfax Media, Forbes, Gizmodo, GrubHub, Hinge, Indiegogo, Lululemon Athletica, Outbrain, Stitch Fix, Under Armour and Whole Foods Market. For more information, visit www.cloudinary.com.
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CoreMedia Adds Cloudinary to its CoreMedia Studio Platform
Today we’re pleased to announce a new technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia users can now leverage Cloudinary’s web-based digital asset management (DAM) solution to organize, search, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers. The official press release is available here.
Cloudinary's end-to-end DAM solution with on-the-fly transformation and optimized delivery capabilities significantly enhance creative, marketing and development teams productivity, streamline asset workflows while decreasing page load times, increasing conversion rates and enhancing SEO across both desktop and mobile environments.
CoreMedia editors can access their media assets directly from the CoreMedia Studio Hub using the plugin/integration or integrate on their own using Cloudinary SDKs for free, and seamlessly migrate media assets to Cloudinary on demand or move entire media libraries all at once. More information about the Cloudinary for CoreMedia integration is available here.
The partnership between Cloudinary and CoreMedia evolved naturally as the needs of brands, including joint customers, continue to rely on effective visual storytelling with images and videos to drive engagement. What’s more, the ability to provide a consistent delivery and personalized experience at scale is key to any modern brand’s success online. The companies will work together to enrich the integration and add more capabilities to the plugin to support the needs of both company’s media and eCommerce customers.
Both companies will be at DMEXCO 2018 next month in Cologne, September 12-13. Visit Cloudinary in Hall 8.1, Aisle B, B-014 to see its digital asset management capabilities come to life.
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