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Magento Commerce and dotmailer to Improve Cross-Channel Customer Experience

New Integration Powers Personalized Campaigns that Accelerate Growth


Las Vegas, NV - March 20, 2018 — Magento Commerce, the worldwide leader in cloud digital commerce innovation, today announced its integration with dotmailer’s marketing automation platform. Merchants can now more easily leverage real-time store data to create targeted multichannel campaigns that reduce shopping cart abandonment, increase customer loyalty, and deliver impactful customer experiences.

Personalized marketing drives strong ROI for businesses and is essential for effective cross-channel digital marketing. According to DMA Insights, 95 percent of marketers say email remains a top communication and demand channel and is ‘important’ or ‘very important’ to their organization. The dotmailer integration makes it easy to design and execute custom campaigns from the Magento Dashboard that drive growth and operate efficiently. B2B and B2C brands like Vizio, Converse Australia, POLYWOOD, Boutique 1, and 7 for All Mankind are already seeing positive results.

“dotmailer is a long-time premier technology partner that provides data-driven marketing automation technology,” said Jason Woosley, SVP of product and technology at Magento Commerce. “With our out-of-the-box integration, merchants will benefit from immediate access to the rich data and marketing tools they need to drive more targeted and personalized campaigns.”

Merchant capabilities include:

  • Advanced segmentation and hyper-personalization in real-time using Magento store data.
  • Automated campaigns through SMS, push notifications, CRM, and other channels.
  • Drag-and-drop tools to make the creation of marketing campaigns quick and easy.
  • Support for transactional emails.

“The dotmailer and Magento Commerce integration gives our business the potential to scale up quickly. With access to data and tools that will help us deliver personalized experiences, combined with the service support to help us manage it, we have a roadmap for our future growth,” said Jason Detamore, senior marketing technologist at POLYWOOD.

Customers can access their free 14-day trial of dotmailer marketing automation from the Magento admin. For more information, please visit https://magento.dotmailer.com/.

About Magento Commerce

Magento Commerce is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries, with more than $155 billion in gross merchandise volume transacted on the platform annually. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest e-commerce marketplace for extensions available for download on the Magento Marketplace. For more information, visit at www.magento.com.

About dotmailer

dotmailer is the email marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It currently enables more than 80,000 marketers in more than 130 countries around the world to use transactional and behavioral data to design, test and send powerful automated campaigns. Established in 1999, dotmailer is a global company with more than 200 employees and B2C and B2B enterprise and SME clients.