e-Spirit Partners with commercetools to Deliver Immersive E-Commerce Experiences
e-Spirit’s hybrid headless CMS with commercetools’ commerce platform helps retailers easily deliver personalized digital experiences that increase engagement and revenue
e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced a new partnership with commercetools, a leader in next-generation commerce software. The partnership integrates FirstSpirit’s API-first, hybrid headless CMS technology with commercetool’s cloud-native commerce technology to create exceptional content-driven digital experiences in record time that help retailers turn customers into lifelong fans. Customers already using the combined content-driven commerce solution include Geberit, Wilo, Bega and Fraba.
The ability for retailers to easily and quickly deliver personalized content and immersive digital experiences for their customers is a critical factor in today’s highly competitive e-commerce space. The agility, empowerment and intelligence afforded by the combined FirstSpirit CMS and commercetools solution will allow retailers to deliver hyper-personalized content to customers across multiple touchpoints without IT involvement. Reducing the support needed from IT teams puts marketers in control of the content-driven experiences they create for increased customer engagement and faster time to value.
FirstSpirit extends commercetools’ rich online store functionality by simplifying the creation of content-driven commerce experiences in any language to support global content strategies and rapidly generate revenue. The combined benefits of this partnership enable the ability to:
Use one simple and intuitive interface to create and manage all digital content with no coding required.
Use Touchpoint Editing to create and edit experiences at every touchpoint regardless of channel or device being used for truly personalized engagement.
Control the customer experience at every touchpoint by previewing and editing content in the context of any touchpoint or channel easily and intuitively—without the need for a complex CMS integration by IT—for highly individualized customer experiences wherever customers may be.
Easily maintain a consistent global brand while translating and localizing content for buyers regardless of location.
Eliminate the complexities associated with multi-brand and multi-channel content distribution.
Deliver omnichannel content to the right person at the right time with personalized targeting in real-time while using A/B testing for optimization.
Gain insights into customer behavior using real-time analytics to enable better decision-making.
House content in a central repository where it can be located and re-used across multiple channels throughout any global region.
Use commercetools for the “glass” (i.e. screen display), and FirstSpirit to manage your content for greater flexibility, tapping into the power of an API-first, hybrid headless architecture.
“In today’s fast-paced, digitized world, customers prioritize fast time to value, ease of use and an enjoyable digital experience regardless of channel,” said Udo Sträßer, chief revenue officer, e-Spirit. “Working closely with an established commerce leader like commercetools, who understands the key elements of e-commerce integration, will help turn prospects into lifelong customers. Our hybrid headless CMS platform helps retailers move beyond common transactional e-commerce to deliver more engaging experiences for customers and increase revenue.”
“We are looking forward to partnering with e-Spirit and providing pioneering headless architecture and operational insights to improve customer journeys and create engaging and inspiring customer experiences,” adds Dirk Weckerlei, Global Head of Partner Management at commercetools.
e-Spirit was named as a Visionary in the 2019 Gartner Magic Quadrant for Web Content Management and commercetools was selected a Visionary in the Gartner Magic Quadrant for Digital Commerce.
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