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Liferay DXP 7.3: A Game-Changer for B2B Organizations

The early 2000s brought us MySpace, the iPod, and The Lord of the Rings movie franchise. At the same time, one developer would also create a framework that could produce multiple websites in a shorter timespan; this framework would become Liferay.

Introducing Liferay DXP 7.3

Liferay was founded around a shared vision to build better and more efficient ways for users to deliver superior experiences, but also to serve communities and non-profits. Now a global multi-product enterprise, located in 19 countries with over 1,000 employees, our commitment to that mission has only strengthened.

In critical times like these, we are even more focused on empowering our customers and community members to succeed, which is why we are excited to announce the release of Liferay DXP 7.3. 

"We're proud of our exceptional strength in addressing the needs of authenticated users in complex B2B, B2E, and long-term B2C use cases like partner and dealer portals, intranets, and self-service customer portals," said Ed Chung, VP of Global Product Management at Liferay. "The innovations in Liferay DXP 7.3 extend our historical strengths by helping businesses speed up the process of content creation, improve experience management, and digitize operations to the benefit of both IT and business uers."

Since the release of Liferay DXP, we have been improving the platform to allow business users to directly create, measure, and audit digital experiences, allowing organizations to do more with less and roll out and modify digital solutions faster than ever. Liferay DXP 7.3 offers enhancements to site building, content intelligence, forms, workflows, and SEO management, with a few select features shared below. 

Site Building - Visual Fragment Composition

Create, save, and reuse fragments to speed up page creation and ensure consistency across the site.

Content Intelligence - Content Dashboard

The new content dashboard allows authors to access, filter, sort, and view all content they’ve generated across all sites and asset libraries in a Liferay instance to easily find and identify gaps, and repurpose content.

Content Intelligence - Content Performance

Integrated content performance shows traffic trends and data so users can create and adjust their content strategy based on live information.

Forms - Data Privacy Features (GDPR Compliance)

Built-in data erasure and data export features have been updated to help with some of the many steps involved with GDPR compliance.

Workflows - Workflow Process Apps

Build custom form-based applications powered by workflows to help with linear business processes.

SEO - Open Graph Preview

Tailor and preview in real-time the way links are shown across social media sites and search engines, allowing you to optimize formatting and get the most attention for your content.

Providing Superior Digital Experiences, Effectively

These improvements further enhance the platform that received the highest scores among evaluated vendors for both B2B and B2E use cases in Gartner’s 2020 Critical Capabilities for Digital Experience Platforms. Liferay DXP delivers the engaging experiences that your customers, partners, dealers, and employees are seeking.

By using a single, agile platform, enterprises can solve both the most common and the most complex business challenges, including: 

  • Driving employee productivity with a modern intranet 

  • Increasing online B2B revenue with a digital commerce solution 

  • Decreasing customer support costs with self-service 

  • Unifying disparate systems with a robust integration layer

With Liferay, you can bring together systems, data, and processes to streamline operations and provide exceptional experiences across every touchpoint to your customers, internal or external.

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