This week, Episerver added two new enhancements to its next-generation content and commerce platform with the launch of Episerver Insight and a new Headless API to “help...
In this article, we will take a closer look at the ever-growing trend in the overseas expansion of online retail and how to make cross-border e-commerce work by outlining...
The “open source” concept was created at a strategy session held on February 3rd, 1998 in Palo Alto, California. The world first heard about Open Source when an announcement of...
In this article, we will discuss what drives publishers to develop their own content management system while there are literally hundreds of CMS solutions already out there and...
Despite the buzz around such personalization tools and algorithms, end consumers seem to have a different view on personalized experiences than what the tech industry has been...
The adoption of video in enterprise organizations is skyrocketing as businesses expand across a global footprint, and video enables their employees to look into the eyes of their...
On the Magnificent Marketing Podcast, we sit down with industry experts to discuss common problems marketers face.
An account-based marketing (ABM) approach is a strategic go-to-market approach and creates more specific, relevant, and personalized interactions to drive engagement and...
In the way that comparing sedans to sports cars is impractical, showcasing one platform better known for its digital marketing capabilities against another with a clear strength...
Skyword, a content marketing software and services company, recently announced that it has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital...
Melanie Perkins, the founder and CEO of Canva became the youngest female entrepreneur to have reached unicorn status. Her company raised $40 million in its latest funding round...
Now that the Christmas and New Year's dust has settled and e-commerce trends and stats are always of great interest to our audience, I have cherry-picked the most interesting e...
Adobe has recently surveyed over 1,000 white-collar workers in the U.S. about their email habits. The study unveiled that up from the last year, 61% of respondents would like to...
An extremely successful and long-lasting impact of content marketing, further, drove brands to act more like publishers, and that’s how in-house content studios were born.
This article will not only introduce potentially game-changing “new” technologies but also discuss what’s next with “now” technologies which have recently joined the established...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Increasing demand for personalized and contextualized experiences naturally sets a domino effect in the motion of rising WCM vendors to adopt newer technologies and trends. In...
On the Magnificent Marketing Podcast, we team up with industry experts to dig deep into content marketing problems and discuss innovative ideas for solving them.
The digital strategy of higher education has the same components as many others, that of engagement, conversion, transformation and curating an experiential journey for the...
The advertising market is shifting away from digital ad marketing to content marketing, and it is crucial to know the difference between the two. This article will explain what...
BloomReach, Inc. launched a strategic global partnership with Vancouver-based Elastic Path Software Inc., which has helped the world’s top brands such as Google, Pearson...
In the scope of the vendor’s main focus on this dual rail strategy, Kentico aims to deliver the same flexibility for developers and marketers regardless of the fact that they run...
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