Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads.
Forrester published The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM...
Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called "Customer Obsessed". I could not pass up an opportunity to read a book that looks at how organizations...
One thing I notice that a lot of marketers like to do is follow orders. Whether it’s repeating the practices of a previous marketing team, doing whatever their sales team asks...
Pick up any literature focused on marketing functions in the business world. A common theme is always the struggle between marketing teams and their age-old rivals, the sales...
As the year is drawing to an end, in fact, there are fewer than 50 days remaining in 2016, it is about time to formulate the strategies and the budget that will help us marketers...
If you’re a content marketer, you’ve probably read multiple articles on the secrets of content marketing, with writers telling you that if you only follow steps A, B, and C you...
Bridgeline Digital has announced they released an update to iAPPS Marketier, an online marketing management solution division of the company’s iAPPS Pro product line.
An open source enterprise content management system (CMS) provider eZ Systems announced their plan to partner with a cloud-hosting provider Platform.sh in an effort to help...
Do you know that some of the content you read wasn't written by human beings? Automated Insights states, its software created one billion stories last year, many with no human...
Research by Aspect Software suggests that about 91% of customers want to pick up where they left off, from one channel to the next.
If you know anything about the early 90s (or you’ve seen the film Napoleon Dynamite), you’re probably familiar with “Glamour Shots®”. In hindsight they’re considerably cheesy...
Red Hat, Inc., an open source solutions provider, announced the general availability of Red Hat OpenStack Platform 9 (RHOP 9). According to the company, it is a highly scalable...
There is a hungry audience out there for content. The Google Trends graph shows that interest in “content marketing” has jumped 20% in Q4 of 2015, although it had climbed...
Let me tell you a secret. In high school, I wormed my way out of taking required physics and chemistry classes but still managed to graduate. How did I get out of these required...
Jon Miller, co-founder of Marketo founded Marketing software startup Engagio, and it has raised $22 million in Series B funding led by Norwest Venture Partners, with...
In the grand scheme of the digital universe, the industry still has a long way to go. That’s why, leaders in commerce push the boundaries by testing new growth initiatives...
User-review-based enterprise software review website, G2 Crowd, today released the Summer 2016 Web Content Management Software Grid report, naming HubSpot, WordPress.org, and...
Social media management platform Hootsuite has added integration with a set of cloud content platforms, including Box, Dropbox, Microsoft OneDrive, and Google Drive. The social...
SAP SE today announced a new version of its SAP Hybris Commerce solution that says it enables organizations to deliver convenient, contextual, and relevant shopping experiences...
E-Commerce has come a long way, from an unreliable craze to a mainstream tide that lifted all boats.
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1 Jul 2016
There was big news in the content marketing industry this month, as UBM, a London-based global organizer of B2B events and marketing, acquired The Content Marketing Institute for...
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