Branding encompasses all aspects of your business operations, including positioning and reputation. By implementing strong small business branding tactics, you stand to develop a...
Recently, Magnificent Marketing sat down and chatted with content marketing whiz, Andy Crestodina. We gleaned his take on non-paid content promotion strategies. Andy is an...
It’s 6 AM and the alarm rings on your smartwatch. It’s time to start the day! So you check the weather forecast on the watch. As you head to the kitchen to brew a pot of coffee...
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
The transition to digital in news, media, and commerce drove companies to adopt novel technology solutions, and rethink the ways of doing business to reach the end customer. This...
I am sure, as a marketer, you have read this marketing mantra a billion if not a trillion times: “target the right audience, at the right time with the right message across the...
Location-based advertising and marketing technology have seen a tremendous amount of interest and enhancement in the recent years. The idea is measuring ad effectiveness based on...
Thriving in customer engagement that drives sales requires the right technology that can scale and a comprehensive strategy that can meet ever-increasing consumer expectations...
Content marketing is sometimes seen as an opposing force to SEO. Making the content all about the customer rather than the search engine is a good idea. The early 2000s was full...
Every year, Gartner publishes The Magic Quadrant for Web Content Management, and the industry waits to see where those little blue dots will move about, as a reflection of...
Last November, I asked the question: “what has taken personalization so long to become mainstream?” and tried to shed light on the common impediments. In light of the feedback...
Earlier last month, as a CMS-Connected tech reporter, I was invited to attend the Boston edition of the 2017 Kentico Roadshow to capture the buzz directly from the event floor...
HubSpot surveyed 6,399 professionals in 141 countries and published the results in its annual report entitled State of Inbound 2017, covering the top challenges and priorities...
The term of Artificial Intelligence (AI) was coined by John McCarthy in 1956 who also said: “as soon as it works, no one calls it AI anymore.” Well, we are getting there as we...
Webflow, has found a new way to empower designers and developers. I interviewed John Moore-Williams, Head of Content Strategy at Webflow Inc, to hear all about their platform and...
Your landing page was carefully planned and launched. The sales copy was highly effective, and that reader converted to a paying customer. That’s great! But, what did you do...
Laura has reached out to Joey Moore to speak with him once again, to bring forward his rich insight on multichannel commerce strategy to our audience.
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
Many online retailers feel that they would be defeated if they do not sell through Amazon despite the major downsides to relying too heavily on the e-commerce giant. However, the...
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