Did you know that only 29% of companies have a multi-year digital roadmap to guide their digital transformation evolution? We, here at CMS-Connected, often get asked questions...
As you may recall, hot on the heels of The Forrester Wave: Web Content Management Systems, Q1 2017 report, CMS-Connected reached out to Forrester’s Senior Analyst Mark Grannan to...
Shopping experiences go beyond a rational analysis of available alternatives, yet they are guided and emotional activities. Relevant product recommendations help retailers build...
Forrester published The Forrester Wave: Web Content Management Systems, Q1 2017. Of the 15 platforms Forrester evaluated for the web content management report, Acquia, Adobe, and...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
In the first two parts of this series – “Creating a White Paper that Will Generate Leads” I hope I emphasized the importance of creating content with shareability in mind first...
Sitecore, a provider of digital experience management software, unveiled a new major version of its flagship Sitecore Commerce product. With the new release, the vendor aims at...
The recent Episerver study, “Reimagining Commerce,” finds that ninety-two percent of over 1,110 U.S. consumers surveyed visit a brand’s website for the first time to do research...
Last week, Medium laid off 50 employees in non-engineering roles which made up about one-third of the staff, and are shutting down its offices in New York and Washington, D.C in...
One of the main benefits of practicing content marketing vs. traditional digital marketing is that content inherently contains the potential for brand evangelism; it’s basically...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called "Customer Obsessed". I could not pass up an opportunity to read a book that looks at how organizations...
CMS vendors consistently report anywhere between 15 – 25% of their current clients are behind more than a year on upgrading their CMS, and this can lead to challenges for all...
As the year is drawing to an end, in fact, there are fewer than 50 days remaining in 2016, it is about time to formulate the strategies and the budget that will help us marketers...
Hot on the heels of Episerver's acquisition of Peerius, the digital experience provider announced that it entered into an agreement to acquire a provider of omnichannel campaign...
If you’re a content marketer, you’ve probably read multiple articles on the secrets of content marketing, with writers telling you that if you only follow steps A, B, and C you...
Do you know that some of the content you read wasn't written by human beings? Automated Insights states, its software created one billion stories last year, many with no human...
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