Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
On the Magnificent Marketing Podcast, we team up with industry experts to dig deep into content marketing problems and discuss innovative ideas for solving them.
A study concluded that most marketing technology solutions have overpromised and under-delivered, leaving marketers ready to throw in the towel. In fact, 75% of marketers say...
Now that we left behind the prime time of consumerism, Black Friday, and the year is drawing to an end, it is about time for merchandisers to get serious about the strategies...
As Malcolm Gladwell stated in his book, it takes 10,000 hours to become an expert at anything. To bring you up to speed on digital communication that can crack consumer code, in...
Digital governance may turn into something liberating when it is implemented correctly and effectively. To find out how to make that happen, I reached out to the leading expert...
When researching any type of enterprise software, especially cloud digital asset management, it is very important to weigh all business and IT factors. So looking back at cloud...
A new study released by Commvault and Quadrant Strategies reveals that while many executives recognize the need to be able to lead their companies through digital transformation,...
As digital marketers, and particularly as content marketers, benchmarks are a necessary strategic tool. There are two main reasons why this is the case. Without knowing what...
If you missed all the excitement of Content Marketing World 2017, don’t worry. To help you discover the key takeaways from this whirlwind week long event, we’ve heard from some...
Siteimprove, a Software-as-a-service (Saas) company that provides services to help audit, optimize, and manage websites, has announced a new service called the Digital Certainty...
More than 5-billion people are texting, tweeting and blogging in today’s hyperconnected world, which has created over 2.7-zetabytes of digital content. How do we safe guard content?
This time, Kentico team members, partners and customers came together on the top floor of the third tallest building in Chicago, the Aon Center. We were in the clouds but Kentico...
Influencer marketing was a topic of conversation during a recent interview with Mitch Fanning, VP of Marketing at Clickback, the St.Catherine’s Ontario based company providing...
Recently Omnyway announced that it had raised $12.75 million in Series A funding to fuel its global reach to connect advertising and mobile commerce.
Sitecore just announced at its annual global user event, Sitecore Symposium 2017, which is currently taking place in the glamour of the heart of Las Vegas, that they rolled out a...
Crownpeak, a cloud-based Digital Experience Management (DXM) platform provider, has released an eBook on Digital Quality Management (DQM) and why it can be an absolute game...
Change management is essential in today's workplace. With the velocity of change in today’s world, the last thing you want is to unexpectantly log onto your work computer one...
Everyone wants a successful digital asset management implementation, right? There are lots of ways to do that, including hiring a DAM expert to consult with your team, but key...
A timeline of events that led to the Resignation of Vishal Sikka, Managing Director and Chief Executive Officer of Infosys, India’s second largest software exporter.
Integrated marketing has become a high priority for marketers to reach buyers in an increasingly complex consumer journey that stretches across numerous devices and channels...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
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