Gini Dietrich is the founder and Chief Executive Officer of Arment Dietrich – an integrated marketing and communications firm in Chicago. She’s also a co-author of “Marketing in...
The survey has revealed that more than 85 percent of the respondents rated a mature Identity & Access Management (IAM) strategy as highly important for succeeding in the Digital...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Nearly one-third of organizations report that one hour of IT downtime costs them $1 million or more, according to a recent study conducted by San-Francisco based PagerDuty, a...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
Michael Seifert, stood at the helm of the Sitecore organization from the very beginning, but on July 1st, after much careful consideration, he passed the reigns to newly...
The most common struggle is collecting, analyzing, and acting on feedback. In other words, most businesses that primarily focus on customer experience haven’t quite figured out...
We published an article on Website Accessibility. Since then, we have seen some positive digital accessibility litigations, however, the Trump administration has recently placed...
In the advent of technology, just like every single technology solution, Content Management Systems are becoming more and more robust so much so that today, these platforms are...
Crownpeak, the cloud-based Digital Experience Management (DXM) platform provider, acquired Evidon, a privacy compliance company. The acquisition is expected to complement...
According to a recent study conducted by Glassdoor, there have been two big shifts in the tech boom happening in the U.S. First, since almost every company is transforming itself...
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
The transition to digital in news, media, and commerce drove companies to adopt novel technology solutions, and rethink the ways of doing business to reach the end customer. This...
I am sure, as a marketer, you have read this marketing mantra a billion if not a trillion times: “target the right audience, at the right time with the right message across the...
The survey has revealed that more than 85 percent of the respondents rated a mature Identity & Access Management (IAM) strategy as highly important for succeeding in the Digital...
Location-based advertising and marketing technology have seen a tremendous amount of interest and enhancement in the recent years. The idea is measuring ad effectiveness based on...
What does separate the winners from the losers in this rapidly changing environment? To address this question Forbes Insights conducted a report in association with Alfresco. As...
Every year, Gartner publishes The Magic Quadrant for Web Content Management, and the industry waits to see where those little blue dots will move about, as a reflection of...
HubSpot surveyed 6,399 professionals in 141 countries and published the results in its annual report entitled State of Inbound 2017, covering the top challenges and priorities...
Today, BloomReach, the Mountain View, California based firm that has been applying artificial intelligence and machine learning technology to its commerce platform for more than...
Your landing page was carefully planned and launched. The sales copy was highly effective, and that reader converted to a paying customer. That’s great! But, what did you do...
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