Procter & Gamble’s Japanese skincare solution company, SK-II, has just announced the newest face of its brand, and the world’s first ‘autonomously’ animated digital influencer, YUMI
I was fortunate to sit down with various members of the Crownpeak executive team to discuss their visions for success in 2019, challenges their customers are facing with the...
Watch the remainder of our exclusive customer interview’s below that were captured directly from the event floor at Connect 2018 where we discuss the implications in the online...
As we all know, the best customers are recurring customers, but how do we keep this notion alive? Laura and I attended BloomReach Connect 2018 a few months ago in one of the tech...
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
Understanding the journey your buyer undertakes every time they make a purchase is critical if you want to maximize your opportunities for sales. No matter what form of marketing...
Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to...
Many companies today are incorporating Digital Experience Platforms (DXP’s) into their digital transformation strategy. It’s critical for companies to service the full customer...
Last month, Laura Myers and I were ecstatic to attend the ProgressNEXT 2018 event in Boston as media reporters. Of course hearing about all the exciting announcements was just...
Getting your customers to talk about a product or experience is what every business hopes for. At the end of the day, you can spend hundreds on marketing strategies and...
Wondering how to approach doing SEO for your ecommerce website? While there are hundreds of potential SEO and UX (user experience) considerations, not all of them are always...
Today Lithium Technologies released Lithium Messaging, allowing brands who already use their platform to connect with their customer through their preferred digital conversation...