Adobe has recently surveyed over 1,000 white-collar workers in the U.S. about their email habits. The study unveiled that up from the last year, 61% of respondents would like to...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
A study concluded that most marketing technology solutions have overpromised and under-delivered, leaving marketers ready to throw in the towel. In fact, 75% of marketers say...
Now that we left behind the prime time of consumerism, Black Friday, and the year is drawing to an end, it is about time for merchandisers to get serious about the strategies...
This time, Kentico team members, partners and customers came together on the top floor of the third tallest building in Chicago, the Aon Center. We were in the clouds but Kentico...
Influencer marketing was a topic of conversation during a recent interview with Mitch Fanning, VP of Marketing at Clickback, the St.Catherine’s Ontario based company providing...
Sitecore just announced at its annual global user event, Sitecore Symposium 2017, which is currently taking place in the glamour of the heart of Las Vegas, that they rolled out a...
Everyone wants a successful digital asset management implementation, right? There are lots of ways to do that, including hiring a DAM expert to consult with your team, but key...
Integrated marketing has become a high priority for marketers to reach buyers in an increasingly complex consumer journey that stretches across numerous devices and channels...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Gini Dietrich is the founder and Chief Executive Officer of Arment Dietrich – an integrated marketing and communications firm in Chicago. She’s also a co-author of “Marketing in...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
The most common struggle is collecting, analyzing, and acting on feedback. In other words, most businesses that primarily focus on customer experience haven’t quite figured out...
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
The transition to digital in news, media, and commerce drove companies to adopt novel technology solutions, and rethink the ways of doing business to reach the end customer. This...
I am sure, as a marketer, you have read this marketing mantra a billion if not a trillion times: “target the right audience, at the right time with the right message across the...
Location-based advertising and marketing technology have seen a tremendous amount of interest and enhancement in the recent years. The idea is measuring ad effectiveness based on...
Every year, Gartner publishes The Magic Quadrant for Web Content Management, and the industry waits to see where those little blue dots will move about, as a reflection of...
HubSpot surveyed 6,399 professionals in 141 countries and published the results in its annual report entitled State of Inbound 2017, covering the top challenges and priorities...
Your landing page was carefully planned and launched. The sales copy was highly effective, and that reader converted to a paying customer. That’s great! But, what did you do...
If B2B and B2C marketers want to position themselves to remain with or ahead of the curve over the next 3 to 5 years, they need to look out for a series of emerging tech, new...
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