Prime Day is far more than a mere sales event. It has morphed into something of a manufactured holiday that has become more and more recognizable with each passing year. To be...
Digital marketing changes at a rapid pace which makes it difficult for marketers and business owners to keep up with the latest industry trends. From market research, UI/UX...
GoodFirms surveyed over 100 digital marketing experts to understand what the most difficult online marketing methods that are also the most effective are? The results of this...
Market share is becoming a factor in businesses deciding which software to select, whether you are best-in-breed or a best-in-suite. But, who controls the market? Let’s talk...
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
You’re a businessperson. You don’t know marketing. Thankfully, there are people like Matt Heinz, who know everything there is to know about marketing, so you don’t have to. Here...
Understanding the journey your buyer undertakes every time they make a purchase is critical if you want to maximize your opportunities for sales. No matter what form of marketing...
With the explosion of new technologies, digital marketing has become both a marketer’s dream and their nightmare. From the creation of a connected digital world with desktop...
Ecommerce is a really interesting topic for me and I feel as though it can be a never-ending topic of discussion so today I’m going to do just that and discuss the top trends...
There’s said to be a popular misconception among businesses that keeps surfacing time and time again which in turn is generating a common question among many businesses: Is email...
One of the things I always look forward to when attending an event in this industry is the keynote that kicks off the event on, usually the morning of that first day. Episerver...
Today, I’m diving into the question that most email marketers are asking themselves more often than not – How often should I be emailing my subscribers?
Unfortunately, there...
Adobe has recently surveyed over 1,000 white-collar workers in the U.S. about their email habits. The study unveiled that up from the last year, 61% of respondents would like to...
This time, Kentico team members, partners and customers came together on the top floor of the third tallest building in Chicago, the Aon Center. We were in the clouds but Kentico...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
I am sure, as a marketer, you have read this marketing mantra a billion if not a trillion times: “target the right audience, at the right time with the right message across the...
Your landing page was carefully planned and launched. The sales copy was highly effective, and that reader converted to a paying customer. That’s great! But, what did you do...
2015 was a very rich and busy year in video content marketing, but undoubtedly, 2016 has even more potential in this emerging trend. This year, video and visual content will...