There is no doubt that the rise of the modern-day influencer has changed commerce. Few retail industries that have yet to embrace this newly emerging marketing strategy to grow...
The concept of omnichannel was born out of a need to meet the ever-increasing demands of customers while offering the most seamless experience possible.
Personalized recommendations increase the chances of a visitor consuming more content than a generic recommendation by a whopping 60%.
The term ‘data journalism’ has significantly evolved since it hit first the world of news media, then marketing, and now, the ever-popular domain of analytics. In today's modern...
Implementing an intelligent site search like Cludo is valuable for websites. We interview Jennifer Nesbit, Manager of Customer Experience at Cludo, to discuss why search matters...
Content and its creation can be a big task for any size of business. In fact, in today’s competitive landscape, many—if not most—companies struggle to produce enough content to...
L’Oréal has been taking some ground-breaking steps towards a digital transformation journey guided by Lubomira Rochet, Chief Digital Officer of L’Oréal.
Prime Day is far more than a mere sales event. It has morphed into something of a manufactured holiday that has become more and more recognizable with each passing year. To be...
In an effort to ramp up their B2B service offerings, Hero Digital announced their acquisition of Bulldog Solutions and will now serve as the “B2B powerhouse” from their location...
The way we reach out to our target market has changed over the years. With most people constantly online, digital marketing has become an important part of our lives. Copywriting...
Social media is used as a catalyst for growing your company's presence and your bottom line. Today, most businesses are active on social media. It could be said that if your...
When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Procter & Gamble’s Japanese skincare solution company, SK-II, has just announced the newest face of its brand, and the world’s first ‘autonomously’ animated digital influencer, YUMI
We hear about it all the time – office politics, office drama, unhappy employees, and managers that struggle to get their job done because they’re stuck putting out fires all day
Growing your brand takes time and focus. Social media marketing can help you attract new customers and keep old or current ones engaged.
In today’s business environment, customer loyalty is more important than ever. The competition is fierce, there is an unprecedented abundance of goods and services, and...
Everyone is talking about customer experience (CX) these days and for a good reason. The goal of any successful business should be to satisfy customers—which ultimately results...
We reviewed the best digital marketing stats we have seen thus far in 2019 for mobile, search engine marketing, and email marketing. For the second installment of our two-part...
We interview some key members from the Progress Software executive team to discuss industry trends and some of the processes happening at Progress and Sitefinity.
Customer experience. That is the differentiator that will help retailers, CPG companies, and manufacturers stand out from the competition according to a new report from Sitecore...
Trends and Stats. Whether you’re a marketer, a growth strategist, your company’s UI/UX designer, or perhaps a business analyst, the data and projections encompassed within trends...
Cloudinary, the cloud-based media management platform, recently released their first annual State of Visual Media Report. The report compiled information from 700 Cloudinary...
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