The term of Artificial Intelligence (AI) was coined by John McCarthy in 1956 who also said: “as soon as it works, no one calls it AI anymore.” Well, we are getting there as we...
If you want to extend your reach, there’s nothing like the free and oh-so-targeted publicity of social media such as LinkedIn Groups for B2B content marketing. Here are a few...
Today’s successful corporations, both in monetary and in company culture terms, have a tightly running demand engine rather than the pillars known as “marketing” and as “sales...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
Hootsuite, the Vancouver, British Columbia-based social media management platform announced an integration today with Adobe Creative Cloud and Adobe Stock. This move is...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
Michael Seifert, stood at the helm of the Sitecore organization from the very beginning, but on July 1st, after much careful consideration, he passed the reigns to newly...
The most common struggle is collecting, analyzing, and acting on feedback. In other words, most businesses that primarily focus on customer experience haven’t quite figured out...
Earlier this year, after surveying 291 B2B organizations, a study by the research firm SiriusDecisions’ found that the majority of B2B content creation investment is executed...
I recently surveyed a group of C-level executives on their reading habits and one thing was clear – none of them were interested in wasting time with email newsletters or blog...
The premise of this article is to explain how businesses can detect new opportunities and the gaps in the markets they serve more quickly and at a lower cost by tapping into...
Recently, Magnificent Marketing sat down and chatted with content marketing whiz, Andy Crestodina. We gleaned his take on non-paid content promotion strategies. Andy is an...
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
The transition to digital in news, media, and commerce drove companies to adopt novel technology solutions, and rethink the ways of doing business to reach the end customer. This...
I am sure, as a marketer, you have read this marketing mantra a billion if not a trillion times: “target the right audience, at the right time with the right message across the...
Location-based advertising and marketing technology have seen a tremendous amount of interest and enhancement in the recent years. The idea is measuring ad effectiveness based on...
Content marketing is sometimes seen as an opposing force to SEO. Making the content all about the customer rather than the search engine is a good idea. The early 2000s was full...
Every year, Gartner publishes The Magic Quadrant for Web Content Management, and the industry waits to see where those little blue dots will move about, as a reflection of...
Earlier last month, as a CMS-Connected tech reporter, I was invited to attend the Boston edition of the 2017 Kentico Roadshow to capture the buzz directly from the event floor...
Here at CMS-Connected, it is always delightful and an honor to have great conversations with incredible women in the tech industry. At SitefinitySummit 2017, my co-worker Laura...
Marketing automation comes into play as it helps organizations tackle a lack of familiarity by creating highly personalized and relevant content, tracking engagement and...
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