This week, in San Francisco at its annual event, Google Marketing Next, announced a new beta for Google Attribution, a tool that will help advertisers understand whether their...
HubSpot surveyed 6,399 professionals in 141 countries and published the results in its annual report entitled State of Inbound 2017, covering the top challenges and priorities...
In the light of Adobe’s consistent recognition in the space, our tech reporter Laura Myers reached out to Kristin Naragon, Director of Product Marketing for Adobe Campaign to...
Ernst & Young, the professional services firm, just revealed the results of a new survey they conducted with top executives, called the Global Capital Confidence Barometer. 75...
The term of Artificial Intelligence (AI) was coined by John McCarthy in 1956 who also said: “as soon as it works, no one calls it AI anymore.” Well, we are getting there as we...
Your landing page was carefully planned and launched. The sales copy was highly effective, and that reader converted to a paying customer. That’s great! But, what did you do...
If B2B and B2C marketers want to position themselves to remain with or ahead of the curve over the next 3 to 5 years, they need to look out for a series of emerging tech, new...
Our Media Reporter, Laura Myers, reached out to Adam Justis, the Director of Product Marketing for the Adobe Marketing Cloud at Adobe to inquire what is behind their steady...
Laura has reached out to Joey Moore to speak with him once again, to bring forward his rich insight on multichannel commerce strategy to our audience.
On March 30th, SearchDex, the SEO technology and consulting agency that specializes in eCommerce announced its new SDX Hyperloop Platform, aimed at arming marketers with more...
An increasing number of tech companies, mostly Software-as-a-service (SaaS) vendors, have been establishing educational programs, courses, and certifications in the hopes of...
After starting out as a triggered email tool, in just 4 years Bluecore has grown into a SaaS technology provider enabling marketers to take action on all the data they collect...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
Everyone wants a successful digital asset management implementation, right? There are lots of ways to do that, including hiring a DAM expert to consult with your team, but key...
Marketo Inc, a cloud marketing solutions platform provider, announced the public availability of Marketo's next generation Engagement Platform. The platform, is powered by a new...
If you’re working on your branded content strategy and you want to understand what’s happening in your industry and what the competition is doing, then you might want to check...
Throughout the last decade, and with the rise of “2.0” in every discipline and linked to every possible buzzword, the idea of “marketing 2.0” has not been spared.
The Magic Quadrant assesses the WCM vendors with respect to their ability to execute in the market and their vision. This Critical Capabilities document assesses the vendors in...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Today in 2017, Block turned out being Oracle’s “big mistake” while Salesforce’s huge gain as now the CRM giant has roughly 1,300 customers that are under contracts worth $1...
This month, Gartner’s little dots, have once again, wiggled around for digital marketing hubs to demonstrate for us who lost ground on their competitors, and who jumped from one...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
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