The adoption of video in enterprise organizations is skyrocketing as businesses expand across a global footprint, and video enables their employees to look into the eyes of their...
On the Magnificent Marketing Podcast, we sit down with industry experts to discuss common problems marketers face.
An account-based marketing (ABM) approach is a strategic go-to-market approach and creates more specific, relevant, and personalized interactions to drive engagement and...
Skyword, a content marketing software and services company, recently announced that it has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital...
Adobe has recently surveyed over 1,000 white-collar workers in the U.S. about their email habits. The study unveiled that up from the last year, 61% of respondents would like to...
An extremely successful and long-lasting impact of content marketing, further, drove brands to act more like publishers, and that’s how in-house content studios were born.
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Social media never sleeps. But sometimes we need to! If your office or business is planning to be closed over the Christmas and New Year’s period, ensure you have a plan.
On the Magnificent Marketing Podcast, we team up with industry experts to dig deep into content marketing problems and discuss innovative ideas for solving them.
The advertising market is shifting away from digital ad marketing to content marketing, and it is crucial to know the difference between the two. This article will explain what...
A study concluded that most marketing technology solutions have overpromised and under-delivered, leaving marketers ready to throw in the towel. In fact, 75% of marketers say...
To keep buyers and vendors updated, Gartner published a market guide for digital content management for sales. In light of the recommendations provided by the Gartner report, in...
Now that we left behind the prime time of consumerism, Black Friday, and the year is drawing to an end, it is about time for merchandisers to get serious about the strategies...
As Malcolm Gladwell stated in his book, it takes 10,000 hours to become an expert at anything. To bring you up to speed on digital communication that can crack consumer code, in...
As digital marketers, and particularly as content marketers, benchmarks are a necessary strategic tool. There are two main reasons why this is the case. Without knowing what...
If you missed all the excitement of Content Marketing World 2017, don’t worry. To help you discover the key takeaways from this whirlwind week long event, we’ve heard from some...
The blurring, perfecting and other fancy effects Snapchat filters are known for would’ve done wonders for the reality of Snap’s third quarter earnings report, released on Tuesday...
Simon Sinek famously stated: “People don't buy what you do, they buy why you do it." The quote emphasizes the power of having a mission and a reason for existing. When I think of...
This time, Kentico team members, partners and customers came together on the top floor of the third tallest building in Chicago, the Aon Center. We were in the clouds but Kentico...
At Sitecore Symposium 2017, we were fortunate enough to capture all those different, invaluable perspectives from the Sitecore family. So today, it’s time to begin sharing some...
WorkSpan is a marketing network where marketers can utilize to execute joint marketing programs with a circle of trusted partners and agencies by collaborating on various...
Influencer marketing was a topic of conversation during a recent interview with Mitch Fanning, VP of Marketing at Clickback, the St.Catherine’s Ontario based company providing...
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