Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
There is a long list of marketing platforms out there, and while many provide the same features, and others are specific in nature, in this post we explore the comparisons...
After acquiring Magento in May for $1.68 billion, Adobe hit the news again in announcing they had agreed to take Marketo off the hands of Vista Equity Partners for $4.75 billion....
At the recent Marketing Nation Summit, Marketo announced that it has acquired Bizible a B2B performance measurement company, for an undisclosed sum. This is to date their largest...
To help keep you up to date with who’s working where, we’ve launched a new series called Movers & Shakers – a monthly article focused on the ever-changing executives within the...
To help keep you up to date with who’s working where, we’ve launched a new series called Movers & Shakers – a monthly article focused on the ever-changing executives within the...
Marketo, a cloud marketing solutions platform provider, announced a multi-year collaboration agreement with the public cloud giant Google Cloud that will see the vendor migrating...
Today’s successful corporations, both in monetary and in company culture terms, have a tightly running demand engine rather than the pillars known as “marketing” and as “sales...
Marketo Inc, a cloud marketing solutions platform provider, announced the public availability of Marketo's next generation Engagement Platform. The platform, is powered by a new...
This month, Gartner’s little dots, have once again, wiggled around for digital marketing hubs to demonstrate for us who lost ground on their competitors, and who jumped from one...
Forrester published The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM...
Jon Miller, co-founder of Marketo founded Marketing software startup Engagio, and it has raised $22 million in Series B funding led by Norwest Venture Partners, with...
A stockholder class action lawsuit was filed in Superior Court of the State of California, County of San Mateo against Marketo, the company’s Board of Director Directors, Vista...
4:45
1 Jul 2016
Earlier this month CMS-Connected interviewed DCG’s Cathy McKnight, to discuss what the future holds for Marketo’s business, customers, and competitors, after the marketing...
Marketo Inc, a cloud marketing solutions platform provider, has announced an agreement to be acquired by the technology-focused private equity firm Vista Equity Partners in a...
4:41
1 Jun 2016
Marketo, just recently held their annual Marketing Nation Summit in Vegas, although what wasn’t discussed was the apparent hiring of investment bank Morgan Stanley to explore...
Marketo Inc, a cloud marketing solutions platform provider, announced its next-generation platform architecture Project Orion at the Marketing Nation Summit.
Marketo Inc, a cloud marketing solutions platform provider, has apparently hired investment bank Morgan Stanley to explore various “strategic alternatives,” including a potential...