We are in the age of hyper-connected consumers, and delivering a personalized experience is vital for success. Recently, Sitecore and the Society of Digital Agencies (SoDA...
Storytelling is marketing that puts people first, not sales. It crafts a story that puts the customer front-and-center, helping them engage with a brand, product, or service on a...
In 2018, the digital assets management (DAM) market experienced a growth explosion. According to Zion Market Research, the global DAM market is estimated to reach $8.1 billion by...
Going paperless with technology has become the mainstay for most technology companies. Before, you had to print, sign, scan, and email documents to your clients for them to print...
I was eager to speak with established expert in the field, Kenneth Sanford, Data Science Consultant & Adjunct Professor of Business Analytics at Gatton College of Business and...
Along with my thoughts on the three biggest personalization topics, I will also share with you below exclusive commentary from leading industry experts weighing in on...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
With 2018 nearing the end and 2019 is just around the corner we should start thinking about our social media strategy for 2019. Essentially the goal is to gain a broader...
The power of personalization is a power all brands want. Who wouldn’t want to be the one that has the most say in curating your journey through the web and nudging your attention...
There’s been a lot of chatter about California passing a new law on June, 28th 2018 called the “California Consumer Privacy Act, A.B. 375”, but with this introduction of the new...
When it comes to digital asset management, there are several ways that it can relate to your business, whether it is incorporated into your customer experience (CX) platform or...
Whether you are a neatnik or more of an organized chaos kind of person, you have a method of organizing the information that comes at you each day so that you can move forward...
There is a massive bidding war happening and it’s for the for the latest Pentagon cloud contract. Along with traditional defense contractors top tech companies they are battling...
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...
In today's world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and...
In early June, Unilever took the stage at the annual Cannes Lions International Festival of Creativity to put pressure on the influencer marketing industry to provide more...
At one of the events I attended on behalf of CMS-Connected Media, I interviewed Chip Heath, an American bestselling author and speaker, to talk about the book called “The Power...
The power of personalization is said to be either intrusive or seen as trapping you into a ‘filter bubble’ as some may say - Although, I have a different view and find...
It was July 2016 when the term ‘GDPR’ first appeared on CMS-Connected, discussed by Scott Liewehr of Digital Clarity Group. In his segment, he starts off by pointing out how ill...
Dropbox has been making news for the past few days so let's do a recap of what is happening with this company! Going public and the many other partnerships that they have...
InMoment surveyed 2,000 consumers and 1,000 brands in the U.S. to find out where both groups aligned or disconnected on various CX topics, including memorability, personalization...
Despite the buzz around such personalization tools and algorithms, end consumers seem to have a different view on personalized experiences than what the tech industry has been...
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