On Tuesday, Oracle announced their acquisition of Grapeshot, a platform built to help ensure ‘brand safety’ as well as contextual solutions targeting, RTB, ad-serving...
Today Lithium Technologies released Lithium Messaging, allowing brands who already use their platform to connect with their customer through their preferred digital conversation...
With the ever changing digital landscape, what does the future hold for content marketing? Since digital technology is getting cheaper and more readily available, people are...
While social media may assist athletes with sports marketing, ultimately performance is the most important factor for any Olympian. So how did the Olympics perform?
Despite the NFL’s television ratings having dropped in 2017 for the second straight year, the Super Bowl still remains by far one of the biggest advertising events of the year...
Speaking at the World Economic Forum in Davos, Switzerland, Silicon Valley billionaire entrepreneur Marc Benioff, who transformed an unexciting cloud computing company into a...
2017 kicked off with 2,880 store closures and nine retail bankruptcies announced in the first three months, and the year ended with nearly 7,000 store closure announcements...
According to a LinkedIn survey, more than 91% of sales professionals say that they are using such technologies to shorten lengthy sales cycles, close bigger deals and grow their...
Social media never sleeps. But sometimes we need to! If your office or business is planning to be closed over the Christmas and New Year’s period, ensure you have a plan.
Most of us who have worked on an intranet or have worked at a company with an intranet consider this worthy yet often lacking resource as one of the banes of our terms of...
The blurring, perfecting and other fancy effects Snapchat filters are known for would’ve done wonders for the reality of Snap’s third quarter earnings report, released on Tuesday...
Influencer marketing was a topic of conversation during a recent interview with Mitch Fanning, VP of Marketing at Clickback, the St.Catherine’s Ontario based company providing...
ESW Capital sold off one of Jive’s two core products, Jive-x social marketing, to San Francisco-based Lithium Technologies. Financial details of the deal were not disclosed.
Hootsuite, the Vancouver, British Columbia-based social media management platform announced an integration today with Adobe Creative Cloud and Adobe Stock. This move is...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
I recently surveyed a group of C-level executives on their reading habits and one thing was clear – none of them were interested in wasting time with email newsletters or blog...
32% of employees in the U.S. are engaged. The numbers are even more depressing on worldwide where only 13% of employees working for an organization are engaged. Getting inspired...
Recently, Magnificent Marketing sat down and chatted with content marketing whiz, Andy Crestodina. We gleaned his take on non-paid content promotion strategies. Andy is an...
Amazon is wading into the social media foray, having launched its Amazon Spark feature, which allows users to share photos of products they like, much like on an Instagram or...
The adoption of video in enterprise organizations is skyrocketing as businesses expand across a global footprint, and video enables their employees to look into the eyes of their...
Last week, LinkedIn, which is now owned by Microsoft, launched an enterprise edition of its Sales Navigator product, with strengthened integrations to CRM.
Hootsuite, the social media management platform, announced the acquisition of the Snapchat analytics solution created by Naritiv to enable its customers to integrate Snapchat...
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