Personalized recommendations increase the chances of a visitor consuming more content than a generic recommendation by a whopping 60%.
The term ‘data journalism’ has significantly evolved since it hit first the world of news media, then marketing, and now, the ever-popular domain of analytics. In today's modern...
Implementing an intelligent site search like Cludo is valuable for websites. We interview Jennifer Nesbit, Manager of Customer Experience at Cludo, to discuss why search matters...
Content and its creation can be a big task for any size of business. In fact, in today’s competitive landscape, many—if not most—companies struggle to produce enough content to...
In an effort to ramp up their B2B service offerings, Hero Digital announced their acquisition of Bulldog Solutions and will now serve as the “B2B powerhouse” from their location...
When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Customer experience. That is the differentiator that will help retailers, CPG companies, and manufacturers stand out from the competition according to a new report from Sitecore...
Storytelling is marketing that puts people first, not sales. It crafts a story that puts the customer front-and-center, helping them engage with a brand, product, or service on a...
You may be wondering what Marie Kondo and her show have to do with an article on digital marketing? It may seem like nothing, but let's take a more in-depth look.
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
In November of last year, Gabriella and I were invited on the Commerce Tomorrow podcast to join Dirk Hoerig and Kelly Goetsch to discuss the intersection of content and commerce,...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
Instead of the marketing team sitting on leads, sharing them with the sales team brings in double the manpower, which is especially useful when dealing with large amounts, many...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
The launch of Aprimo Connect will enable faster enterprise integrations, streamline budget and allocation planning processes, visibility into operational data and eliminate...
It’s a nice idea to think that you can convert a customer with one piece of content, but those instances are few and far between. This is why our last podcast of 2018 focuses on...
“Content is King”. I know, I know, we have all heard this phrase. But let's face it, it still rings true today and content is king.... or to put it “something preeminent in its...
No matter what type of business you have, Instagram is a popular and growing marketing and customer retention platform, with over 25 million businesses connecting to customers...
|<
<
1 2 3 4 5 6 7 8
>
>|
Pages: 1 of 8