An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
The power of personalization is a power all brands want. Who wouldn’t want to be the one that has the most say in curating your journey through the web and nudging your attention...
Insite Software provides digital commerce solutions designed specifically for manufacturers and distributors. Founded in 2004 they have been busy perfecting their commerce...
Whether you’re running or operating within a sales team, you’ll be well aware of the fact that most of your time is taken up organising strategies and planning your campaigns...
Intrigued by the new release of eZ Platform v2.3, I reached out to Product Marketing Manager, Amit Gutin of eZ Systems to dig a bit deeper on what the new release was addressing,...
The Wilson project came to life with a unique approach of merging the capabilities of Drupal as the CMS and Magento as the eCommerce engine to deliver a robust shopping and brand...
According to Gartner, the CRM market is valued over $40 billion dollars, so it’s not surprising that there are many companies out there striving for a piece of that pie. While...
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
In episode two of our podcast, Laura and I have decided to shed some light on the many conversations that we have amongst each other in hopes that we can also help clear the air...
Dreamforce, Salesforce's annual conference started in 2003 with just over 1000 people attending and in 2018 the event is going strong and over 170,000 people came and more than...
Understanding the journey your buyer undertakes every time they make a purchase is critical if you want to maximize your opportunities for sales. No matter what form of marketing...
Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to...
Recently I posted an article called “Salesforce Alternatives in the CRM Software Market”, with one of the five explored being Freshsales CRM. I was very impressed with what I...
There has been a great momentum surrounding Episerver the past few years but if anyone thought it would slow after they coined 2017 their ‘Year of Hyper Growth’ they were...
Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your...
No too long ago a Rolodex would sit a on your desk next to the phone. There was no laptop, only a stack of business cards, a pen, and a notepad. This was how businesses related...
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...
You have only a couple of seconds to make a memorable impact, in today’s digital era, the battle for winning and retaining customers is becoming more complex. Brands are pursuing...
While attending my first ever ProgressNEXT 2018 event was nothing short of exciting, I was able to gain greater insight on Progress Sitefinity by getting a better understanding...
As important as annual meetings are, a lot of teams put them off. Some people don’t see the importance of them. Or, if they do, they figure there are other more important things...
In today's world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and...
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