You have only a couple of seconds to make a memorable impact, in today’s digital era, the battle for winning and retaining customers is becoming more complex. Brands are pursuing...
While attending my first ever ProgressNEXT 2018 event was nothing short of exciting, I was able to gain greater insight on Progress Sitefinity by getting a better understanding...
In today's world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and...
Social media marketing is all the rage, and with good reason. Networks like Facebook, Twitter, and Pinterest provide you with ways to connect directly with the people that matter...
Sitecore, a provider of experience management software, has had a busy year and has recently welcomed Paige O’Neill as their new Chief Marketing Oficer. Paige is a marketing...
Longtime product & marketing expert Nate Barad recently joined BloomReach as their new Head of Product Marketing. He caught up with me for an interview about his brand new...
At one of the events I attended on behalf of CMS-Connected Media, I interviewed Chip Heath, an American bestselling author and speaker, to talk about the book called “The Power...
Many companies today are incorporating Digital Experience Platforms (DXP’s) into their digital transformation strategy. It’s critical for companies to service the full customer...
Sitecore, a provider of experience management software, has recently announced that it is delivering phase one of the Sitecore Connect software for Salesforce Marketing Cloud...
Retail is not dead, or gasping for breath as it falls victim to the big bad online commerce world even though the narrative surrounding store closures has many believing this to...
Last month, Laura Myers and I were ecstatic to attend the ProgressNEXT 2018 event in Boston as media reporters. Of course hearing about all the exciting announcements was just...
Getting your customers to talk about a product or experience is what every business hopes for. At the end of the day, you can spend hundreds on marketing strategies and...
Wondering how to approach doing SEO for your ecommerce website? While there are hundreds of potential SEO and UX (user experience) considerations, not all of them are always...
Artificial intelligence is virtually powering every business today in one way or another. It will be a core element in modeling our societies and economies in the future. Helping...
Just this Monday, Adobe released some really big news. The company has reached a definite agreement to acquire Magento Commerce, a market-leading open commerce platform company...
Today brands often make the mistake of thinking that they can develop one message and run with it – translated or not – in every single region. They think of this as brand...
Perhaps one of the most widely used quotes from the famed show Mad Men is “if you don’t like what’s being said, change the conversation” but what if you like what’s being said...
The power of personalization is said to be either intrusive or seen as trapping you into a ‘filter bubble’ as some may say - Although, I have a different view and find...
More Episerver executives to bring their thought leadership to the conversation, an expert on data security to weigh in on both the GDPR and the ways in which a person can best...
Recently Insite software just recently released a white paper discussing what the real components of Unified B2B eCommerce and discussed the true measures that makes a successful...
On Monday, ProKarma, a global IT solutions company announced their definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy.
Today Lithium Technologies released Lithium Messaging, allowing brands who already use their platform to connect with their customer through their preferred digital conversation...
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