Sitecore, a provider of experience management software, has had a busy year and has recently welcomed Paige O’Neill as their new Chief Marketing Oficer. Paige is a marketing...
At one of the events I attended on behalf of CMS-Connected Media, I interviewed Chip Heath, an American bestselling author and speaker, to talk about the book called “The Power...
Omar Akhtar, industry analyst at Altimeter, wrote a very comprehensive paper where he identifies four customer experience archetypes as well as an analysis of the specific...
Did you know, only 12% of the Fortune 500 from 1955 were still around in 2016 and more than 50% have disappeared since 2000? I didn’t know that either until I read a new study by...
InMoment surveyed 2,000 consumers and 1,000 brands in the U.S. to find out where both groups aligned or disconnected on various CX topics, including memorability, personalization...
While design thinking has the strongest adoption, meaning that many organizations closely embrace customer experience (CX) and user experiences (UX), innovation is still a work...
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