Deckers needed a solution that could immediately connect to their eCommerce platform. The real‐time integrations produced by CoreMedia provides the ‘missing content piece’ for...
Social media is used as a catalyst for growing your company's presence and your bottom line. Today, most businesses are active on social media. It could be said that if your...
Contrary to what some might think, creativity doesn’t stem exclusively from innate talent. Sure, some people might be born with predispositions that suit it, or naturally develop...
If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
“Content is King”. I know, I know, we have all heard this phrase. But let's face it, it still rings true today and content is king.... or to put it “something preeminent in its...
I am sure you have seen many SEO bloggers claim that SEO is dead, or that SEO is dying, but that is not the case at all. As long as search engines exist then SEO will be needed...
Backlinks or links that flow into your website from other websites are still as vital as it used to be many years ago for succeeding in SEO. Search engines have always considered...
While attending ProgressNEXT 2018 and really immersing ourselves into the event, we were very intrigued to hear that Michael Brown, Founder and CEO of nDash.co was attending...
At one of the events I attended on behalf of CMS-Connected Media, I interviewed Chip Heath, an American bestselling author and speaker, to talk about the book called “The Power...
Wondering how to approach doing SEO for your ecommerce website? While there are hundreds of potential SEO and UX (user experience) considerations, not all of them are always...
Today, eCommerce and digital influences are 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15...
A recent press release caught my eye “Dutch Startup Wants to Kill the PDF” so I decided to explore the company Instant Magazine behind the statement. Instant Magazine developed a...
It’s time to make a change that can help you take your content marketing creation process to the next level. Today, we’re going to explore seven ideas that can help you to take...
If you’ve been keeping your finger on the racing pulse of content marketing, you’ve probably heard of content shock. This phenomenon refers to the masses of content being...
Keith Weed, Unilever’s Chief Marketing Officer has recently join a long line of executives and other elites in the tech and digital ad industries who have raised concerns about...
InMoment surveyed 2,000 consumers and 1,000 brands in the U.S. to find out where both groups aligned or disconnected on various CX topics, including memorability, personalization...
Internet of things (IoT) is a generic name for a broad range of systems. Any network of interconnected devices could be called a part of the IoT. If your phone communicates with...
On the Magnificent Marketing Podcast, we sit down with industry experts to discuss common problems marketers face.
Now that the Christmas and New Year's dust has settled and e-commerce trends and stats are always of great interest to our audience, I have cherry-picked the most interesting e...
Adobe has recently surveyed over 1,000 white-collar workers in the U.S. about their email habits. The study unveiled that up from the last year, 61% of respondents would like to...
An extremely successful and long-lasting impact of content marketing, further, drove brands to act more like publishers, and that’s how in-house content studios were born.
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