In the third of our four-post series, we delve into the report from GoodFirms on website design stats and trends for small businesses. Today, users are dependent on online...
GoodFirms recently conducted a survey of over 100 SEO companies, experts, and gurus to learn what strategies, techniques, and trends they recommend, as well as the challenges...
Another year, another algorithm. Almost every year, and sometimes twice a year, marketers must work with the search giants to change the algorithms and metrics to keep atop of...
Storytelling is marketing that puts people first, not sales. It crafts a story that puts the customer front-and-center, helping them engage with a brand, product, or service on a...
Nowadays, it is relatively simple to create an e-commerce site with minimal efforts and costs, but managing an online business is not just about selling your products and services.
The inaugural Sitecore Experience event is happing in London on April 3, 2019. Oh, you haven’t heard of it? Well, that may be because it’s the first ever event—though likely not...
Market share is becoming a factor in businesses deciding which software to select, whether you are best-in-breed or a best-in-suite. But, who controls the market? Let’s talk...
You may be wondering what Marie Kondo and her show have to do with an article on digital marketing? It may seem like nothing, but let's take a more in-depth look.
With all of the various platforms, each of which has its own way of calculating its data, attempting to juggle this dispersed information can become overwhelming. Thankfully...
Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it...
Hootsuite, a social media management platform, announced the appointment of Ryan Donovan, as their new SVP of Product Development and Technology. Ryan joined Hootsuite as a...
Marketing processes can be automated, sales cycles can be easily influenced, and data can be analyzed to bring us the edge needed over the vast array of competitors. However… we...
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
Last week, Sitecore announced a global marketing services and technology agreement with IBM iX, a services organization dedicated to creating transformative ideas. To get the...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
Crownpeak decided to bring on Ian Lowe as their VP of Marketing, formerly the Sr. Director of Marketing at Sitecore. I reached out to Ian directly to hear more on his thoughts on...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
The launch of Aprimo Connect will enable faster enterprise integrations, streamline budget and allocation planning processes, visibility into operational data and eliminate...
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