It’s a nice idea to think that you can convert a customer with one piece of content, but those instances are few and far between. This is why our last podcast of 2018 focuses on...
More and more digital marketing tools have moved towards the “efficiency model” – whether its better integrations, a better user interface or a new platform that will reduce the...
No matter what type of business you have, Instagram is a popular and growing marketing and customer retention platform, with over 25 million businesses connecting to customers...
If you’re in the marketing business, you’ve probably already figured out how important Facebook is for reaching your desired audience.
As a marketer, you go where the people...
It's not very hard to find a laundry list of which digital marketing trends will be clutch for brands in 2019 and often, you'll see carryover for what was predicted to be...
For our November podcast, Gabriella Pirrone and I are going to dive into the top three technology trends that will be game changing in 2019 but, in a strictly digital marketing...
An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
SEATTLE, WASHINGTON – CMS-Connected Media Corp (CMSC Media) announces the launch of a new marketing service that takes the client's digital content assets on a strategic campaign...
Whether you’re running or operating within a sales team, you’ll be well aware of the fact that most of your time is taken up organising strategies and planning your campaigns...
Sears Holdings, the parent company of Sears and Kmart, filed for bankruptcy early Monday morning. The 132-year old company was facing a debt payment of $134 million that it could...
I am sure you have seen many SEO bloggers claim that SEO is dead, or that SEO is dying, but that is not the case at all. As long as search engines exist then SEO will be needed...
L’Oréal tendered an ambitious goal, to refresh and relaunch 600-websites for 15-brands over a 3-year period. No small feat to say the least… in fact, it’s the largest...
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
In this article, we’ll look at how the big changes on Facebook impact modern marketing. More importantly, we’ll show you how to get the most of advertising on Facebook.
Congratulations! You accepted a position as B2B Social Media Marketing Manager and start next week. In this article, I’ll provide you with advice on how to plan your first month...
Before the Mad Men era, there were only a few powerhouse agencies that brands could partner with to yield results from a memorable poster, radio spot or print ad. Fast forward to...
After acquiring Magento in May for $1.68 billion, Adobe hit the news again in announcing they had agreed to take Marketo off the hands of Vista Equity Partners for $4.75 billion....
When it comes to digital asset management, there are several ways that it can relate to your business, whether it is incorporated into your customer experience (CX) platform or...
Creating personas is a very powerful and rewarding approach to help increase the usability and client centricity of any web site or digital product. As a designer – who has...
Understanding the journey your buyer undertakes every time they make a purchase is critical if you want to maximize your opportunities for sales. No matter what form of marketing...
It’s the modern-day tale of David vs. Goliath as to who will win the fight within the CRM enterprise market. HubSpot recently announced at the INBOUND 18 Marketing Conference...
Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
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