Our Media Reporter, Laura Myers, reached out to Adam Justis, the Director of Product Marketing for the Adobe Marketing Cloud at Adobe to inquire what is behind their steady...
On March 30th, SearchDex, the SEO technology and consulting agency that specializes in eCommerce announced its new SDX Hyperloop Platform, aimed at arming marketers with more...
After starting out as a triggered email tool, in just 4 years Bluecore has grown into a SaaS technology provider enabling marketers to take action on all the data they collect...
Everyone wants a successful digital asset management implementation, right? There are lots of ways to do that, including hiring a DAM expert to consult with your team, but key...
Marketo Inc, a cloud marketing solutions platform provider, announced the public availability of Marketo's next generation Engagement Platform. The platform, is powered by a new...
Throughout the last decade, and with the rise of “2.0” in every discipline and linked to every possible buzzword, the idea of “marketing 2.0” has not been spared.
The Magic Quadrant assesses the WCM vendors with respect to their ability to execute in the market and their vision. This Critical Capabilities document assesses the vendors in...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
This month, Gartner’s little dots, have once again, wiggled around for digital marketing hubs to demonstrate for us who lost ground on their competitors, and who jumped from one...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Did you know that only 29% of companies have a multi-year digital roadmap to guide their digital transformation evolution? We, here at CMS-Connected, often get asked questions...
he CRM giant announced new enhancements to the Salesforce Marketing Cloud based on its recent acquisition of Krux, a data management platform (DMP), and its artificial...
One of the main benefits of practicing content marketing vs. traditional digital marketing is that content inherently contains the potential for brand evangelism; it’s basically...
Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads.
Forrester published The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM...
One thing I notice that a lot of marketers like to do is follow orders. Whether it’s repeating the practices of a previous marketing team, doing whatever their sales team asks...
Pick up any literature focused on marketing functions in the business world. A common theme is always the struggle between marketing teams and their age-old rivals, the sales...
Progress announced the availability of Progress DigitalFactory, the personalized digital transformation solution that allows developers, IT administrators and marketers teams to...
If you’re a content marketer, you’ve probably read multiple articles on the secrets of content marketing, with writers telling you that if you only follow steps A, B, and C you...
12:07
30 Sep 2016
On the heels of the annual Sitecore Symposium, Laura elaborates on how Sitecore is single-handedly changing the digital marketing landscape and she gets a chance to hear from...
Bridgeline Digital has announced they released an update to iAPPS Marketier, an online marketing management solution division of the company’s iAPPS Pro product line.
Do you know that some of the content you read wasn't written by human beings? Automated Insights states, its software created one billion stories last year, many with no human...
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