Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to...
Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your...
It’s somewhat hard to believe that in a consumer market as tactile and hands-on as the beauty industry, Sephora could lean on an innovative use of technology and powerfully...
Way before social media became a marketing staple, it’s said that the first form of advertising dates back to 1839 in London, when promotional posters were hung from private...
You have only a couple of seconds to make a memorable impact, in today’s digital era, the battle for winning and retaining customers is becoming more complex. Brands are pursuing...
While attending my first ever ProgressNEXT 2018 event was nothing short of exciting, I was able to gain greater insight on Progress Sitefinity by getting a better understanding...
As important as annual meetings are, a lot of teams put them off. Some people don’t see the importance of them. Or, if they do, they figure there are other more important things...
In today's world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and...
Social media marketing is all the rage, and with good reason. Networks like Facebook, Twitter, and Pinterest provide you with ways to connect directly with the people that matter...
More and more companies are coming to the realization that content marketing is one of the best tools they have in their marketing arsenal. When CEO, Marketing Director, and the...
Getting your customers to talk about a product or experience is what every business hopes for. At the end of the day, you can spend hundreds on marketing strategies and...
Perhaps one of the most widely used quotes from the famed show Mad Men is “if you don’t like what’s being said, change the conversation” but what if you like what’s being said...
Customer churn is a common pain-point faced by many brands but thanks to the ability to create more actionable insight gleaned from customer data, brands are getting closer and...
Omar Akhtar, industry analyst at Altimeter, wrote a very comprehensive paper where he identifies four customer experience archetypes as well as an analysis of the specific...
Did you know, only 12% of the Fortune 500 from 1955 were still around in 2016 and more than 50% have disappeared since 2000? I didn’t know that either until I read a new study by...
Understanding of the GDPR is paramount at this point and in an effort to educate, Kentico held a free event on September 26th in London, with Tim Walters, Principal Strategist...
Nearly one-third of organizations report that one hour of IT downtime costs them $1 million or more, according to a recent study conducted by San-Francisco based PagerDuty, a...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
As your business evolves and grows, it becomes even more difficult to keep up with internal and external communications while still maintaining value-driven relationships with...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
|<
<
1 2 3
>
>|
Pages: 2 of 3