Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to...
Magnolia CMS, a privately-held company that connects e-commerce with a best-of-breed approach for your digital experience, has announced not one, but two exciting new...
There has been a great momentum surrounding Episerver the past few years but if anyone thought it would slow after they coined 2017 their ‘Year of Hyper Growth’ they were...
Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your...
It’s somewhat hard to believe that in a consumer market as tactile and hands-on as the beauty industry, Sephora could lean on an innovative use of technology and powerfully...
Early last week, BloomReach announced an expansion to their executive team by bringing on board David Hurwitz as Chief Marketing Officer and Dave Pomeroy as Chief Financial...
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...
You have only a couple of seconds to make a memorable impact, in today’s digital era, the battle for winning and retaining customers is becoming more complex. Brands are pursuing...
While attending my first ever ProgressNEXT 2018 event was nothing short of exciting, I was able to gain greater insight on Progress Sitefinity by getting a better understanding...
In today's world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and...
As enterprise companies continue to expand their rapidly growing technology stacks, the need for an easy way to keep that data accessible across the entire their company is an...
It’s been a busy year for Salesforce acquisitions, and there seems to be no stopping them. This past Monday, customer service software giant Salesforce.com Inc. announced that...
Social media marketing is all the rage, and with good reason. Networks like Facebook, Twitter, and Pinterest provide you with ways to connect directly with the people that matter...
Sitecore, a provider of experience management software, has had a busy year and has recently welcomed Paige O’Neill as their new Chief Marketing Oficer. Paige is a marketing...
Longtime product & marketing expert Nate Barad recently joined BloomReach as their new Head of Product Marketing. He caught up with me for an interview about his brand new...
At one of the events I attended on behalf of CMS-Connected Media, I interviewed Chip Heath, an American bestselling author and speaker, to talk about the book called “The Power...
Many companies today are incorporating Digital Experience Platforms (DXP’s) into their digital transformation strategy. It’s critical for companies to service the full customer...
Sitecore, a provider of experience management software, has recently announced that it is delivering phase one of the Sitecore Connect software for Salesforce Marketing Cloud...
Retail is not dead, or gasping for breath as it falls victim to the big bad online commerce world even though the narrative surrounding store closures has many believing this to...
Last month, Laura Myers and I were ecstatic to attend the ProgressNEXT 2018 event in Boston as media reporters. Of course hearing about all the exciting announcements was just...
With the explosion of new technologies, digital marketing has become both a marketer’s dream and their nightmare. From the creation of a connected digital world with desktop...
Getting your customers to talk about a product or experience is what every business hopes for. At the end of the day, you can spend hundreds on marketing strategies and...
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