In today’s business environment, customer loyalty is more important than ever. The competition is fierce, there is an unprecedented abundance of goods and services, and...
Welcome to the voice search revolution! The rise of voice search is growing at an exponential pace. Voice recognition technology is making our lives easier while allowing us to...
This 2019, expect to see more videos on your social media feeds and updates! Companies and businesses have taken notice of the overwhelming number of customers who prefer to...
Nowadays, it is relatively simple to create an e-commerce site with minimal efforts and costs, but managing an online business is not just about selling your products and services.
Marketing processes can be automated, sales cycles can be easily influenced, and data can be analyzed to bring us the edge needed over the vast array of competitors. However… we...
Watch the remainder of our exclusive customer interview’s below that were captured directly from the event floor at Connect 2018 where we discuss the implications in the online...
There is a long list of marketing platforms out there, and while many provide the same features, and others are specific in nature, in this post we explore the comparisons...
Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post...
It’s been a busy year for Salesforce acquisitions, and there seems to be no stopping them. This past Monday, customer service software giant Salesforce.com Inc. announced that...
Ecommerce is a really interesting topic for me and I feel as though it can be a never-ending topic of discussion so today I’m going to do just that and discuss the top trends...
As the WCM market has grown and evolved, the available technologies have grown and evolved right along with it. Customer needs have been both inspired by and set the standard for...
Perhaps one of the most widely used quotes from the famed show Mad Men is “if you don’t like what’s being said, change the conversation” but what if you like what’s being said...
HubSpot announced another milestone in its long-standing partnership path with Google by adopting Google Cloud to expand its international cloud infrastructure. The company also...
You may think how come messaging apps can be a game-changer when it comes to driving B2B leads or you may be having a hard time envisioning a future where business people close a...
The advertising market is shifting away from digital ad marketing to content marketing, and it is crucial to know the difference between the two. This article will explain what...
WorkSpan is a marketing network where marketers can utilize to execute joint marketing programs with a circle of trusted partners and agencies by collaborating on various...
Scott Brinker is as he is the creator and editor of this long-running martech landscape. However, the reason he has made headlines is not due to his on-going roles mentioned but...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
Acting as a virtual agent, bots are capable of addressing a various range of questions through a various range of modalities. No wonder why this technology is considered a game...
An increasing number of tech companies, mostly Software-as-a-service (SaaS) vendors, have been establishing educational programs, courses, and certifications in the hopes of...
To understand the reason behind the gap between to marketing automation and managing customer relationships and learn more about how to bridge it through technology, we reached...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
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