By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
With 2018 nearing the end and 2019 is just around the corner we should start thinking about our social media strategy for 2019. Essentially the goal is to gain a broader...
“Content is King”. I know, I know, we have all heard this phrase. But let's face it, it still rings true today and content is king.... or to put it “something preeminent in its...
No matter what type of business you have, Instagram is a popular and growing marketing and customer retention platform, with over 25 million businesses connecting to customers...
It's not very hard to find a laundry list of which digital marketing trends will be clutch for brands in 2019 and often, you'll see carryover for what was predicted to be...
For our November podcast, Gabriella Pirrone and I are going to dive into the top three technology trends that will be game changing in 2019 but, in a strictly digital marketing...
You’re a businessperson. You don’t know marketing. Thankfully, there are people like Matt Heinz, who know everything there is to know about marketing, so you don’t have to. Here...
SEATTLE, WASHINGTON – CMS-Connected Media Corp (CMSC Media) announces the launch of a new marketing service that takes the client's digital content assets on a strategic campaign...
There is a long list of marketing platforms out there, and while many provide the same features, and others are specific in nature, in this post we explore the comparisons...
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
In this article, we’ll look at how the big changes on Facebook impact modern marketing. More importantly, we’ll show you how to get the most of advertising on Facebook.
Congratulations! You accepted a position as B2B Social Media Marketing Manager and start next week. In this article, I’ll provide you with advice on how to plan your first month...
Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
Whether you are a neatnik or more of an organized chaos kind of person, you have a method of organizing the information that comes at you each day so that you can move forward...
Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your...
Way before social media became a marketing staple, it’s said that the first form of advertising dates back to 1839 in London, when promotional posters were hung from private...
Recently I was able to sit down with Harry Chemko for an in-person interview in their stunning office perched high above the gorgeous landscape of downtown Vancouver, British...
Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post...
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