Play Video 12:04 2/27/2016 SDL’s Plans to Shed Parts of its Suite Scott Liewehr recently had the chance to speak with SDL’s interim CEO David Clayton, and discussed SDL’s major strategy shift. Find out which units are up for sale and what Scott's take is on SDL’s strategy shift.
Play Video 4:08 2/27/2016 IBM Muscles Up Their Interactive Experience The New York based tech giant acquired its third digital agency in a week. It bought ecx.io, Ammirati and Aperto. Is this a coincidental strategy?
Play Video 3:45 2/27/2016 Is Your Content Different Than Anything Else Out There? Earlier this month, Joe Pulizzi from the Content Marketing Institute published an article called - One Thing Is Killing Content Marketing and Everyone Is Ignoring It! Stephen Saber & Scott Liewehr dive into the topic.
Play Video 4:02 2/27/2016 EMC Feeling the Wrath of Disgruntled Shareholders For the third time in less than a month, EMC is feeling the wrath of disgruntled shareholders in connection with its proposed acquisition by privately held Dell Inc.
Play Video 5:04 2/27/2016 SAP Hybris Shifts into a Holistic Customer Experience SAP announced plans to unleash a portfolio of SAP Hybris tools that were envisioned to enable in-the-moment customer profiling, digital commerce and community development. Hear what Scott Liewehr has to after attending the Munich event.
Play Video 8:27 4/1/2016 Change in Customer Experience Perception Scott Liewehr will explain how to measure customer experience in a formulaic way and what the role of marketing in customer expectations is. Tune in for the surprising results from Forrester on their Customer Experience Index.