Industry Insights

How Do We Repair and Enhance the Relationship?

Our guests each reflect on their experience and insight to discuss ways they feel are effective in mending and optimizing the relationship between the sales and marketing teams. The consensus, might surprise you.

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Should eCommerce be Driving Your Customer Experience?

Amazon & eBay do not acquire business solely because of the price, it is because they offer a competitive advantage with the best customer experience... which begs the question – should you be building your digital strategy around the CMS or the eCommerce system?