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Metrics and Revenue, the Ultimate Story Teller.

The perception of success within an organisation can be very different depending on the team you talk to, how do you measure the ROI of the differing teams and beyond that, how do you capture it for the platform in use?

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Should eCommerce be Driving Your Customer Experience?

Amazon & eBay do not acquire business solely because of the price, it is because they offer a competitive advantage with the best customer experience... which begs the question – should you be building your digital strategy around the CMS or the eCommerce system?