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The Human Element of Marketing Automation.

Before your platform is racing down the automation highway, who and what should drive it? How do you address which features you turn on and when, and to what degree does the human interaction with the platform effect the process as a whole?

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Should eCommerce be Driving Your Customer Experience?

Amazon & eBay do not acquire business solely because of the price, it is because they offer a competitive advantage with the best customer experience... which begs the question – should you be building your digital strategy around the CMS or the eCommerce system?