Industry Insights

The Interaction of Each Side of The Customer Journey.

Are sales teams a bridge, or a roadblock on the customer journey? Our experts explain how timing and strategic alignment are key for all to utilise marketing automation as a friend, rather than a foe and above all, a nurturer of customers along their way.

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Change in Customer Experience Perception

Scott Liewehr will explain how to measure customer experience in a formulaic way and what the role of marketing in customer expectations is. Tune in for the surprising results from Forrester on their Customer Experience Index.